Social Media Specialist

Responsibilities:

• Assist the manager in developing marketing strategies and Social Media plans for alternative hair replacement products, including wigs and hair toppers.
• Create engaging content to promote wigs, toppers, and other hair products across Social Media platforms.
• Exhibit proficiency and comfort in presenting products on live streams and Social Media platforms, and in producing demonstration videos and other promotional materials.
• Maintain current knowledge of emerging technologies and trends in Social Media, design tools, and applications to ensure competitive advantage.
• Monitor and analyze Social Media trends and competitor activities to inform strategic decisions.
• Respond professionally to direct messages, inquiries, and comments via social channels, ensuring timely and constructive engagement.
• Support the management of relationships with influencers and creators who align with the brand's values and objectives.

Requirements:

· Must be comfortable being on camera, as this position requires someone who can shoot footage of themselves wearing wigs in addition to posting UGC and other content.

· Previous experience in fashion and beauty industries preferred.

· Previous experience of working with hair loss community preferred.

· Previous experience of Social Media marketing preferred.

· Experience with major Social Media platforms including Instagram, TikTok, YouTube, Pinterest, Twitter, etc.

· Associate degree and above in marketing and related field.

Part time, 4 hours shift on site, 20 hours per week

$20 to $25 per hour

Job Type: Part-time

Pay: $19.00 - $25.00 per hour

Expected hours: No more than 30 per week

Benefits:

• Employee discount
• Flexible schedule

Schedule:

• 4 hour shift
• Monday to Friday

Ability to Relocate:

• Pasadena, CA: Relocate before starting work (Required)

Work Location: In person