Social Media Specialist

Job Overview:

As a Social Media Specialist at Woolino, you will be responsible for developing and implementing our Social Media strategy, managing our Social Media accounts, creating engaging content, overseeing Social Media giveaways, sales initiatives, and analyzing performance metrics to enhance our online presence. You will work closely with the Content Manager to ensure alignment with our brand voice and corporate objectives.

Who we are:

Woolino is a premium brand specializing in high-quality 100% natural merino wool and organic cotton baby sleeping bags and clothing since 2010. Our mission is to make a difference to the lives of families with young children by providing products that will help their children sleep better and safer. As a successful small business, we are nimble, creative, hard-working and results driven. Find out more about our company at woolino.com

Key Responsibilities:

• Social Media Strategy: Develop and implement comprehensive Social Media strategies aligned with corporate goals.
• Account Management: Manage all Social Media channels including Facebook, Instagram, TikTok, Pinterest, and YouTube.
• Content Creation: Create compelling copies and visuals tailored to each Social Media platform, maintaining brand tone of voice and community guidelines.
• Community Engagement: Foster positive interactions with our audience by responding to comments, messages, and inquiries promptly and professionally.
• Influencer Management: Identify, build relationships with, and manage influencers to enhance brand visibility and engagement.
• Campaign Integration: Collaborate with the marketing team to integrate Social Media campaigns with overall marketing and sales initiatives.
• Trend Monitoring: Stay up-to-date with the latest Social Media trends, tools, and best practices to optimize our Social Media presence.
• Performance Analysis: Analyze Social Media performance using analytics tools and provide regular reports with insights and recommendations for optimization.

Top Functions:

• Content Creation: Develop creative and engaging content, including text, image, and video posts.
• Content Management: Organize and manage all Social Media content to ensure consistency and relevance.
• Community Management: Foster a positive community environment by engaging with followers, reaching out to non-followers, and responding to comments and messages promptly.
• Analytics & Reporting: Monitor Social Media performance metrics and provide regular reports to management with actionable insights.
• Campaign Management: Plan and execute Social Media campaigns aligned with marketing objectives and promotions.

Qualifications:

• Minimum 2-3 years of Social Media experience.
• Background in creative/design/marketing/communication/branding or related fields.
• Proficiency in Adobe (Illustrator, Photoshop & Lightroom), Later, Meta, TikTok, YouTube, Asana/Monday.com.
• Strong organizational, multitasking, interpersonal, and creative skills.
• Understanding of e-commerce and D2C brands.
• Excellent written and oral communication skills.
• Experience in editing videos, photos, and creating quality content.
• Minimum 2 years of experience managing influencer campaigns and giveaways.

How to Apply:

To be considered for this position please submit your resume, your portfolio with samples of design work, copywriting, and content creation along with your cover letter connecting your experience and passion to this job position. Applications without a cover letter or portfolio will be declined.

Join us in shaping the digital presence of Woolino and connecting with our community!

Job Types: Full-time, Part-time, Contract

Pay: $35,000.00 - $50,000.00 per year

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Retirement plan

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Social media marketing: 2 years (Required)
• Graphic Design: 2 years (Required)
• Copywriting: 1 year (Preferred)

Work Location: Remote