Social Media Specialist

Company Description

Builder Designs is a fast-paced digital marketing firm in the greater Kansas City area. Our inception stemmed from a friendship between a local builder and a self-taught computer nerd who was willing to build the website they needed. 16 years later, Builder Designs’ motivated team has become a leader in the digital marketing space for builders across the country as experts in web design, SEO, marketing campaigns and the introduction of the game-changing proptech to help clients grow their business and sell more homes.

Our goal has always been, and will always be, to solve problems for our builder (and beyond) partners. Whether we’re building a custom website, developing a strategic marketing campaign, boosting search rankings to beat out competitors or building brand-new technology from scratch – we’re doing it with the future of our partners and their customers in mind. We promise to establish a solid, trusting relationship with every partner to ensure they’re set up for success in a constantly evolving industry.

To learn more about us, what we do and who we serve, please visit us at .

Position Summary

We are looking for a qualified Social Media Specialist to join our marketing team. We are looking for a driven and eager Social Media Specialist who will lead the day-to-day operations of organic and paid Social Media for multiple Builder Designs clients. This role will involve creating and curating content for various Social Media platforms, implementing strategies to optimize Social Media presence, and analyzing metrics. The ideal Social Media Specialist will be creative, detail-oriented and passionate about Social Media marketing.

What you will be doing:

• Develop and implement client-specific Social Media strategies to increase brand awareness and engagement.
• Manage client-specific content calendars that incorporate on-trend and on-brand content
• Create and curate content for various Social Media platforms, including, but not limited to, Facebook, Instagram, LinkedIn, X and TikTok.
• Collaborate with the marketing team to ensure Social Media content aligns with overall marketing objectives and brand guidelines.
• Oversee and implement best practices regarding paid Social Media planning, placement, tracking and reporting for assigned clients.
• Monitor, track and analyze KPIs to evaluate the effectiveness of the Social Media strategy.
• Stay up-to-date with the latest Social Media trends, tools and best practices.
• Provide support for other marketing initiatives as needed.

What you will need to bring:

• Bachelor's degree in Marketing, Communications, or related field preferred.
• Ability to complete copywriting based on approved campaign message framework.
• Proficient with various Social Media platforms (e.g. Facebook, X, Instagram).
• Basic understanding of Social Media analytics and reporting.
• General experience creating Social Media graphics and keeping up with the latest trends.
• Desire to learn/try new things and collaborate with a team of creatives.
• Excellent project management and organizational skills, including the proven ability to handle multiple complex projects simultaneously with multiple audiences.
• Strong proficiency in MAC & PC platforms for file manipulations (G Suite, Microsoft 365).

What will set you apart:

• Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Hubspot CRM experience

What we are offering:

• Competitive salary
• Fully paid employee medical, dental and vision insurance
• 401k with company match
• Profit sharing plan
• Life insurance
• Hybrid work environment
• Casual office environment and attire
• Paid Holidays
• Paid time off
• An opportunity to help build something to be proud of

To apply please send cover letter and resume to: t.burkett@builderdesigns.com

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Social media management: 1 year (Preferred)
• Paid ads: 1 year (Preferred)

Ability to Relocate:

• Olathe, KS 66061: Relocate before starting work (Required)

Work Location: Hybrid remote in Olathe, KS 66061