Social Media Marketing Specialist Ii

At Niagara, we’re looking for Team Members who want to be part of achieving our mission to provide our customers the highest quality most affordable bottled water.

Consider applying here, if you want to:

• Work in an entrepreneurial and dynamic environment with a chance to make an impact.
• Develop lasting relationships with great people.
• Have the opportunity to build a satisfying career.

We offer competitive compensation and benefits packages for our Team Members.

Social Media Marketing Specialist II

As a part of the fast-moving Niagara Marketing and Communications team, the Social Media Marketing Specialist II is responsible for marketing the Niagara brand across Social Media and web channels, in partnership with external agencies, fellow team members, and cross functional partners at Niagara. This role will ensure Niagara has a clear, consistent and unique voice in the online conversation about our brand, industry and topics that matter to Niagara.

Essential Functions

Overall, the role contributes Social Media expertise, data and creative energy to the marketing and communications strategies for the Niagara brand and company. This role will:

• Ensure Niagara brand presence on Social Media and web channels aligns with the Niagara Brand Guidelines
• Act as key point of contact for Social Media content from the agency and manage Social Media content approvals internally
• Establish a Social Media editorial calendar
• Execute attractive and informative organic posts, including collaborations with other Niagara company channels
• Establish KPIs for Social Media to support team goals (e.g., share of voice, consumer sentiment, target audience reach)
• Track and regularly report on performance of channels and campaigns
• Conduct regular audits of Niagara’s online presence and website
• Identify opportunities to improve content on the website and partner with cross functional teams on content updates as requested
• Research and recommend Social Media technology tools
• Monitor and report on consumer sentiment and current conversations on Social Media within our industry and recommend a position for Niagara
• Establish relationships/networks of industry professionals or influencers on Social Media
• Assist with other responsibilities within the marketing and communications department as needed
• Please note: This job description is not designed to contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without prior notice.

Qualifications

• Minimum Qualifications:
  • 2 Years – Experience as a Social Media Coordinator or similar role
  • 0 Years – Experience in Position
  • 0 Years – Experience managing people/projects

*experience may include a combination of work experience and education

• Preferred Qualifications:
  • 4 Years – Experience as a Social Media Coordinator or similar role
  • 2 Years – Experience working in Position
  • 2 Years – Experience managing people/projects

• experience may include a combination of work experience and education

Competencies

• Proficient in business posts on Social Media platforms
• Understand SEO and web traffic data
• Understand Social Media KPIs and best practices
• Experience with marketing data collection, researching buyer and consumer persona.
• Must be able to multitask
• Critical thinker and problem-solver
• Works well within a team
• Organized and self-motivated
• Excellent time management
• Exceptional at communication and building relationships
• Familiar with web page design and publishing best practices
• Knowledge of design principles and tools

This position embodies the values of Niagara’s LIFE competency model, focusing on the following key drivers of success:

• Lead Like an Owner
  • Building strong customer relationships and delivering customer-centric solutions.
  • Seeing ahead to future possibilities and translating them to breakthrough strategies
  • Holding self and others accountable to meet commitments.
  • Building strong –identity team that apply their diverse skills and perspectives to achieve common goals.
• InnovACT
  • Actively learning through experimentation when tackling new problems, using both success and failures as learning fodder.
  • Knowing the most effective and efficient process to get things done, with a focus on continuous improvement.
• Find a Way
  • Building partnerships and working collaboratively with others to meet shared objectives.
  • Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
  • Making sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
  • Operating effectively, even when thing are not certain or the way forward is not clear.
• Empowered to be Great
  • Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
  • Actively seeking new ways to grow and be challenged using both formal and informal development channels.
  • Developing people to meet both their career goals and the organization’s goals.

Education

• Minimum Required:
  • Bachelor's Degree in Marketing, Communications, Business or other related field

• Preferred:
  • Master's Degree in Marketing, Communications, Business or other related field

Typical Compensation Range

Pay Rate Type: Salary $77,796.00 - $112,805.00 / Yearly

Benefits

https://careers.niagarawater.com/us/en/benefits

Any employment agency, person or entity that submits a résumé into this career site or to a hiring manager does so with the understanding that the applicant's résumé will become the property of Niagara Bottling, LLC. Niagara Bottling, LLC will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

Employment agencies that have fee agreements with Niagara Bottling, LLC and have been engaged on a search shall submit résumé to the designated Niagara Bottling, LLC recruiter or, upon authorization, submit résumé into this career site to be eligible for placement fees.

Niagara Plant Name
CORP-MAIN