Social Media Specialist

Job Overview:

Manager, Social Media (Hybrid)

Lifeline Primary Care is a network of primary care clinics across the state of Georgia offering affordable, quality care for all. Our clinics are located in Duluth, Clarkston, Lilburn and Norcross.

We are seeking a talented and creative Social Media Specialist to join our team. You will be reporting into one of our Greater Atlanta clinics, requiring 2 days a week in the office.

As a Manager, Social Media (Hybrid), you will provide day-to-day planning, management, and measurement of Social Media marketing efforts for Lifeline Primary Care, with an emphasis on engagement optimization dedicated to making our health care services more accessible to new and existing patients, many of whom are among multilingual immigrant and refugee communities. . As a Social Media Specialist, you will be responsible for managing and executing Social Media strategies to increase brand awareness, engage with our audience, and drive website traffic.

RESPONSIBILITIES:

Lead day-to-day Social Media marketing

• Monitor and promote content publishing across Lifeline (website blog and social) and ensure that content is highlighted based on newsworthiness and strategic impact.
• Monitor and assist with management of risks that surface via Social Media listening.
• Recommend efficiencies in Social Media processes, systems, and workflow to improve patient experience.
• Develop and implement Social Media strategies to achieve marketing goals
• Create engaging and shareable content for Social Media platforms
• Monitor Social Media channels for trends, insights, and opportunities
• Engage with followers and respond to comments and messages in a timely manner
• Analyze and report on Social Media performance using analytics tools
• Stay up-to-date with industry trends and best practices in Social Media marketing

Implement and monitor Social Media campaigns

• Serve as lead point of contact for editorial initiatives that require specialized Social Media campaigns, e.g., new internships or community care events.
• Review, schedule, and distribute content through Social Media channels for publication.

Identify opportunities to increase effectiveness of social content

• Monitor Social Media channels and make suggestions for resurfacing evergreen content related to Lifeline with the overarching goal to attract new patients and improve existing patient experience.
• Stay current with new and emerging content platforms.

Monitor and distribute Social Media analytics

• Define measures of success through KPIs
• Monitor Social Media analytics for performance of these KPIs, refining strategy as necessary.
• Build reports to share with leadership.
• May include other responsibilities as assigned

REQUIREMENTS:

• Bachelor’s degree in communications, marketing, business, health care marketing or related discipline or equivalent experience.
• 3+ years’ progressive experience with Social Media platforms.
• In-depth understanding of Social Media platforms
• Demonstrated ability to achieve content and product marketing and communications goals.
• Analytic and problem-solving capability, including managing and prioritizing multiple complex tasks.
• Experience with using web analytics (Tableau, Google Analytics.)
• Ability to collaborate with colleagues and across functions.
• Experience in content and product marketing development and execution.
• Proven work experience as a Social Media Specialist or similar role
• Experience in video editing and creating compelling visual content
• Strong knowledge of Social Media platforms, including Facebook, Instagram, Twitter, LinkedIn, etc.
• Familiarity with Social Media management tools such as Buffer or Hootsuite
• Proficient in conducting research and using Google Analytics to track website traffic
• Experience in social listening and monitoring tools to gather insights about audience preferences
• Knowledge of Adobe Creative Suite (Photoshop, Illustrator) for creating graphics is a plus
• Understanding of digital marketing principles and best practices

If you are passionate about Social Media marketing and have a creative mindset, we would love to hear from you. Join our team and help us build a strong online presence!

Lifeline Primary Care is an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, we will not discriminate in our employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

Job Types: Full-time, Contract

Pay: $18.00 - $20.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Health insurance

Schedule:

• 8 hour shift

Work Location: Hybrid remote in Duluth, GA 30096