Social Media Marketing Manager

• Work with the Merchandising Department and graphic designer to create signage needed for the entire Kwik Fill chain’s monthly promotions.
• Review the sign art files for content and accuracy.
• Send sign inventory and final graphics files to be printed.

• Gas canopies (coordinate graphics for new canopies / repairs as needed)
• ID signs (work with the DA to complete LED conversion of all signs)
• Window graphics (coordinate new / replacement graphics)

• Maintain interior branding of Kwik Fill locations (remodels / repairs)

• Monitor and maintain each of the Kwik Fill Social Media sites and pages: Facebook, Twitter, Instagram, etc.
• Create posts with the DA.
• Monitor posts and messages (replying if necessary)

• Schedule and execute Kwik Fill Email Marketing Campaigns
• Maintain accuracy of Constant Contact mailing lists
• Work with DA and graphic artist to create email content.

• Create and implement with DA each monthly online giveaway.
• Draw and notify winners.
• Publish the winners on Social Media and KF website.

• Assist DA in creating and monitoring all digital advertising.
• Work with digital media companies to place ads.
• Update and maintain content on digital menu boards.
• Prepare periodic reports.

• Work with mobile app team to maintain content and functionality.
• Assist the DA with growing the usage and functionality of the app. 

• Grand Openings
• Specialty Sign Programs
• Monthly Charge Card Inserts
• Newspaper Ads
• Mailers
• Print Fulfillment 
• Store Specific Advertising

• Reply to all customer inquiries (phone, email, and website)

• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

• Microsoft Office Suite
• Adobe Creative Suite

• At least two years’ related experience required.

• Bachelor of Arts degree in Marketing or related field 

• Office
• Field work at retail stations

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 35 pounds at times. 
• Driving for long periods of time.

It is the mission of United Refining Company to provide our customers with a stable supply of the highest quality petroleum products at competitive prices, ensure corporate profitability and growth, invest in the future of the company and community, while providing a safe and challenging working environment and encourage the personal development of our employees.United Refining Company is an independent refiner and marketer of petroleum products. We fuel cars, trucks, farm and construction equipment and heat homes and businesses in Pennsylvania and portions of New York and Ohio.United was founded in 1902 in the cradle of the world petroleum industry. From the start we have cherished a role of independence in an industry that has been dominated by the giants. For over 100 years we have remained a free and innovative force in the marketplace helping to bring the benefits of healthy competition to the people of our region.United owns and operates a modern, fully equipped refinery. While primary emphasis is placed upon maximizing yields of motor gasoline and distillate fuels, the refinery produces a full range of petroleum products. In addition to unleaded gasoline, our products include kerosene, diesel fuel, Number 2 home heating oil, industrial fuels, liquefied petroleum gas (LPG), propane and several grades of asphalts.Through the years, United has continued to grow by expanding and optimizing the refinery and by acquisition and the building of new locations in our retail gasoline and convenience store business. Today we have over 350 retail outlets in Pennsylvania, Ohio, and New York, which include service station/convenience stores, truck stops, restaurants and garages. The locations are branded Kwik Fill / Red Apple Food Marts and Country Fair.United Averages approximately 70,000 barrels per day of oil throughput at is facility. The refinery operates 24 hours per day, 7 days a week.United Refining Company employs over 4000 employees at our facilities. In addition to operating the retail system, United also has a trucking operation in Erie, Pennsylvania, terminal operations in Rochester, Tonawanda, Oswego, and West Seneca, New York as well as Dravosburg and Springdale, Pennsylvania. United owns an asphalt terminal in Cordova, Alabama and maintains an office in Calgary, Alberta, Canada.