Social Media Manager - Restaurant

Cumberland Hospitality Group is seeking a dynamic and creative Social Media Manager to join

our team and take charge of the digital presence for our diverse portfolio of restaurants, bars

and other establishments. If you're passionate about Social Media, have a deep understanding

of hospitality, and thrive in a fast-paced environment, we want to hear from you.

Responsibilities:

Social Media Strategy:

● Develop and implement a comprehensive Social Media strategy aligned with the

overall marketing objectives for each venue.

● Create engaging and shareable content that resonates with our target audience.

Content Creation:

● Generate high-quality and visually appealing content for multiple platforms,

including Facebook, Instagram, Twitter, and more.

● Utilize both user-generated and original content to showcase the unique

experiences offered at each venue.

Community Engagement:

● Foster and grow online communities by actively engaging with followers,

responding to comments, and addressing customer inquiries and concerns.

● Collaborate with management and staff to highlight special events, promotions,

and behind-the-scenes moments.

Campaign Management:

● Work directly with the Marketing Director to plan and execute Social Media

campaigns to promote events, specials, and seasonal offerings.

● Monitor and analyze the performance of campaigns, adjusting strategies as

needed to optimize results.

Platform Management:

● Manage and update Social Media accounts for Nashville Palace, Scoreboard Bar

& Grill at Opry, Scoreboard at Cedar Creek, Doc Hollidays, Whiskey Bent,

Bootleggers, and upcoming venues.

● Stay abreast of platform updates and industry trends to ensure our brands

remain at the forefront of Social Media innovation.

Collaboration:

● Work closely with the marketing team to align Social Media efforts with broader

marketing initiatives.

● Collaborate with venue managers and staff to capture and share authentic

content.

Monitoring and Reporting:

● Monitor Social Media trends, industry news, and competitor activities.

● Provide regular reports on key performance indicators, Social Media metrics, and

community growth.

Qualifications:.

● At least 3 years of experience in a Social Media role, preferably in the hospitality industry.

● Strong understanding of Social Media platforms, trends, and best practices.

● Excellent written and verbal communication skills.

● Creative mindset with the ability to think outside the box.

● Proficient in Social Media management tools such as Hootsuite and analytics platforms.

● Ability to work independently and collaboratively in a team environment.

● Flexibility to adapt to the unique characteristics and needs of each venue.