Social Media Manager

pH-D Feminine Health is seeking an experienced Social Media Marketing Manager to lead the development and execution of our Social Media strategy. As a key member of our marketing team, you will play a crucial role in building and managing owned Social Media content across various channels. Our ideal candidate is a strategic thinker, a creative content creator, and a data-driven professional with a passion for growing organic social presence.

If you are passionate about Social Media, thrive in a dynamic environment, and have a proven track record in driving engagement, we would love to hear from you!

Responsibilities:

• Develop and execute Social Media strategy and content across channels
• Drive follower growth and engagement on key Social Media platforms
• Formulate actionable strategies for content, partnerships, and influencer collaborations
• Implement a data-driven approach to optimize content for improved conversion rates
• Lead and manage direct reports, agencies, brand partners, and contractors to deliver on marketing objectives
• Manage and enhance our founder’s Social Media presence and platform

About You:

• Passionate about Social Media and leveraging technology to connect with audiences
• Consumer-centric mindset with a focus on understanding audience motivations
• Keen awareness of cultural trends and ability to create content that resonates
• Storyteller with the ability to create and brief video and static content for different channels
• Proficient in creating retailer-centered content to drive customer engagement
• Resourceful, adaptable, and enjoys working in a fast-paced environment
  • 3-5 years experience leading Social Media strategy and content creation for an omnichannel CPG brand
  • Demonstrated success in growing organic social channels for brands and individuals in both followers and engagement rates
  • Have owned and managed multiple social platforms through deep understanding of social trends, app algorithms, and tech
  • Experience managing people, teams, agencies, and/or contractors
  • You have created and led successful micro-influencer programs and brand partnerships that drove growth and engagement
  • Experience writing clear, actionable briefs for a creative team by leveraging consumer, market, and/or competitive insights

Requirements:

• 3-5 years of experience leading Social Media strategy and content creation for omnichannel CPG brand
• Demonstrated success in growing organic social channels for brands and individuals in both followers and engagement rates
• Have owned and managed multiple social platforms through deep understanding of social trends, app algorithms, and tech
• Experience leading and managing people, teams, agencies and/or contractors
• You have created and led successful micro – influencer programs and brand partnerships that drove growth and engagement
• Experience writing clear, actionable briefs for a creative teams by leveraging consumer, market, and/or competitive insights

First Month Goals:

• Develop a 90-day plan for success
• Build relationships with cross-functional teams
• Align with Marketing Director and CEO on strategic vision and priorities
• Understand our consumer, key category drivers, and competitive landscape
• Master the use of pH-D’s internal tools and analytics related to Social Media management

Three-Month Goals:

• Evaluate performance and identify opportunities
• Develop a strategy supporting 2024 brand goals
• Establish a robust content calendar for all relevant channels
• Leverage PR hits in social content to increase impressions
• Write the first brief and collaborate with Creative to improve the briefing process
• Begin working with Founder and CEO on a social strategy

Six-Month Goals:

• Demonstrate success in delivering follower growth and improved engagement
• Collaborate with the agency to refine the influencer program with clear KPIs
• Develop a 2-3 year vision for pH-D’s Social Media objectives and team evolution
• Become a trusted thought partner to Sales & Marketing Team leadership and the CEO

Our Shared Values

• Kind and Grateful - Be present and put the good of the team above personal needs.
• Resilient and Results Oriented - Honor commitments to one another. Be “scrappy” in getting the job done.
• Honesty and Integrity - Practice ethical behavior ALL the time. Provide peer feedback for personal and professional development.
• Collaborative - Pitch in for the greater good and step outside the comfort zone. No job is beneath us.
• Kuality People Doing Quality Work - Have fun… while continually challenge the status quo and don’t accept “good enough” or “that’s the way we’ve always done it.” Celebrate diversity in individuals.

About pH-D Feminine Health

pH-D Feminine Health has helped millions of women worldwide, establishing itself as one of the top-selling feminine care brands. Pioneering a whole new category in the retail industry, their holistic #1 Doctor-Recommended products are available at every major retailer across the US and Canada, in over 50,000 stores, including Walmart, Walgreens, Target, CVS, Kroger, Meijer, Dollar General, Shoppers Drug Mart, Loblaws, and more. pH-D is an independently held, female-owned and female-run company surrounding vaginal health. The brand’s Boric Acid-based products are designed to empower women with greater options to take control of their vaginal wellness.

To learn more, visit https://www.phdfemininehealth.com/

COMPENSATION + BENEFITS:

• Base salary + bonus base on company and personal performance
• Medical, Dental, Vision and Supplement insurance programs with company assistance
• 401(k) with company match
• Paid Time off, Paid Holidays