Social Media Copywriter

Make an Impact
A talented Social Media Copywriter will help the Fossil owned group of brands connect with our customers. We are on a mission to create meaningful connections with accessory enthusiasts and luxury watch owners. Each Fossil brand has a unique tone of voice and approach to communication. From understanding the nuances between digital platform communication styles to collaborating with the rest of the PR & Social media department to deliver stand out headlines, video captions and product summaries. We are looking for someone who can elevate our brand communications on Social Media.
What You Will Focus On:
Key Skills

• Master at understanding tone of voice qualities with an intelligent and captivating writing style + some humor - The Fossil brand has always had a little bit of wit in the mix
• Collaborative style of working - we need someone who is a great communicator who can be a true partner to the team in content creation, idea generation and copy execution
• Excellent organizational skills to navigate multiple projects and deadlines.
• Ability to synthesize key messages to deliver high performing copy
• Continuous learner who stays up to date on best practices and trends in organic and branded Social Media content
• Ability to monitor conversations with customers as needed and engage with the audience and platform appropriately - in partnership with customer service
• Experience creating content for key platforms including TikTok, YouTube, Instagram, Facebook and LinkedIn

Responsibilities

• Create compelling and effective copy for Social Media posts and distributed content.
• Work closely with the marketing and creative teams to understand the company's brand and messaging, and create copy that aligns with each Fossil owned brand
• Use data and analytics to measure the effectiveness of writing, and make copy strategy adjustments as needed
• Collaborate with the rest of the Social Media team, global marketing and product category leaders
• Stay up-to-date on industry trends and best practices in marketing and Social Media copywriting
• Conduct Social Media platform research to understand the target audience for each brand and create relevant and engaging copy to drive engagement and positive sentiment
• Measure and report on the success of copy impact using Social Media insights tools
• Identify and resolve challenges and issues within the Social Media copywriting process
• Contribute to the development and continuous improvement of the company's marketing copywriting process
• Optimize Social Media posts (language, tone, message) based on our target audience's behaviors

Who We Are
At Fossil Group, we dare to dream, disrupt, and deliver in a better way. We are committed to creating great
watches, jewelry, and leather goods by investing in technology and long-term value creation. We do this by living out our core values - Authenticity, Grit, Curiosity, Humor and Impact - each and every day, continually powered by purpose and our people. Come be a part of Fossil, where we thrive on diversity, innovation, uniqueness, and inclusion!
Your Skills

• 3-5 years of experience in marketing copywriting or a related field
• Strong writing and editing skills, with a portfolio of writing samples
• Familiarity with Social Media insights tools and how to extract insights associated with copywriting.
• Excellent communication and collaboration skills, with the ability to work effectively with a team
• Knowledge of the fashion industry and how to communicate effectively to cut through
• Ability to conduct self guided Social Media, competitor and brand research to maintain a differentiated approach to copywriting
• Strong problem-solving and decision-making skills
• Time management and organizational skills
• Flexibility and adaptability to change
• A desire to learn and grow in the Social Media and fashion industry
• Proven work experience as a Social Media Copywriter or similar role
• Hands-on experience using various Social Media platforms to advertise
• Familiarity with online paid advertising and how organic and paid Social Media complement each other
• Ability to deliver creative content across all Social Media mediums (text, image and video)
• BSc in Marketing, Communications or relevant field

Accommodations Statement
We are committed to creating an inclusive culture and strongly encourage candidates of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents and individuals with disabilities to apply. If you need accommodations at any point during the interview process please let us know at applicationaccommodation@fossil.com.
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The Perks
• Comprehensive benefits packages inclusive of health and well-being services
• 401(k) match and education on retirement planning
• Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule
• Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays
• Hybrid working schedules
• Tuition reimbursement on approved programs
• Fossil merchandise discounts
• Career Development Programs