SEO Specialist

We are seeking a professional looking for growth and wanting to join the tech industry. As an SEO Specialist, you will be responsible for driving website traffic through effective SEO strategies, analytics, and continuous feedback loops. The selected candidate will play a vital role in optimizing the website's performance, increasing lead generation, and maximizing ROI. 

Primary Responsibilities:

• Review, update, and optimize meta tags for ongoing keyword discovery
• Execute tests, and collect and analyze data to identify trends and insights for maximum ROI in paid search campaigns
• Review, update, and optimize analytics tools
• Collaborate with content specialists to implement organic SEO recommendations for content success
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, estimate monthly costs, and reconcile discrepancies
• Research and analyze competitor advertising links
• Work with the editorial and marketing team to implement SEO best practices on new campaigns
• Stay up-to-date with the latest updates and new analytics opportunities
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

Key Qualifications:

• Bachelor's Degree in Marketing or a related field
• Minimum 7 years of experience in marketing analytics
• Excellent verbal and written communication skills
• Strong proficiency in Google Analytics
• Ability to work in a fast-paced and dynamic environment, adapting to the demands of a growing company
• Openness to accepting ideas and feedback from multiple levels of the organization to determine the best course of action
• Strong follow-up and follow-through abilities, with the capability to manage workload independently