Seo Specialist

SEO SPECIALIST | JOB DESCRIPTION 

SUMMARY 

At Magnolia, the SEO Specialist is responsible for optimizing our online presence to drive organic traffic and enhance the visibility of our retail offerings. With a focus on search engine optimization strategies, the SEO Specialist will work collaboratively with cross-functional teams to ensure our products are easily discoverable and positioned prominently in search engine results. This position reports to the Ecommerce Manager and has no supervisory responsibilities. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Uphold Magnolia's manifesto and values 
• Conduct thorough keyword research to identify high impact terms relevant to our products and content  
• Analyze keyword trends and competitors to develop and refine SEO strategies  
• Optimize product pages and content for search engines, including meta tags, headers and URL structure 
• Collaborate with content creators to ensure product descriptions and imagery align with search engine best practices 
• Conduct technical SEO audits to identify and address website issues affecting search engine performance  
• Work closely with IT and development teams to implement technical SEO recommendations  
• Develop and execute effective link building strategies to enhance the authority and credibility on the website 
• Establish partnerships and collaboration to build high quality backlinks  
• Partner on content strategy with aligned with SEO goals, including blog posts, articles, and multimedia content  
• Ensure content is optimized for search engines and engages our target audience  
• Utilize SEO tools and analytics platforms to monitor and report on key performance indicators  
• Provide regular insights and recommendations based on data analysis to improve SEO performance  

• Keep up to date with industry trends, algorithm updates, and emerging SEO techniques  
• Implement best practices and innovative strategies to stay ahead of the competition  
• Partner with marketing, content, and merchandising teams to ensure SEO strategies align with broader business goals 
• Communicate SEO insights and recommendations to both technical and non-technical partners 
• Perform other duties as assigned 

 
QUALIFICATIONS 

• Hard skills:  Proficiency in SEO tools such as GA and BrightEdge; strong understanding of SEO algorithms and ranking factors 
• Soft skills: Strong written, verbal, and interpersonal communication skills; creative problem-solver with ability to manage multiple tasks with attention to detail and accuracy; strong analytical and organizational skills and ability to efficiently meet deadlines; ability to collaborate with cross-functional teams on a high level; ability to deal with ambiguity and thrive in a fast-paced and constantly changing environment 
• Education: Bachelor's degree in Marketing, Business, or related field from a 4-year college or university preferred 
• Experience: 1-3+ years as an SEO specialist with focus on retail or ecommerce preferredOR an equivalent combination of education and experience required 

PHYSICAL DEMANDS 

While performing the duties of this job, the employee is regularly required to sit use hands handle, feel, and utilize fine finger dexterity; reach with hands and arms; talk or hear and taste or smell.The employee is frequently required to stand and walk. The employee is frequently required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds, and occasionally lift and/or move up to 25 pounds.Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

WORK ENVIRONMENT 

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate. 

ACKNOWLEDGEMENTS  

Magnolia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.