Web Production Specialist (Seo/Ux)

Description:

Kings III Emergency Communications

Web Production Specialist (SEO/UX)

(Dallas based – hybrid work environment with 1-2 days/week remote work from home)

Top 100 Workplace in Dallas: Kings III Emergency Communications is honored to have been recognized by the Dallas Morning News as a Top 100 Workplace in Dallas and on the national scale for Top Workplaces USA.

Video: Hear from our Team on What Makes Kings III a Top Place to Work

We’re looking for a driven, dynamic team player dedicated to strengthening our marketing efforts and having a real impact on the company’s growth goals. On our team, it helps if you’re naturally curious, because curiosity makes us ALL better, and marketing is constantly changing! A team forward attitude and a good sense of humor is a must have for you to be both successful and happy. We are very much of the mindset that we spend far too much time at work not to enjoy it or the people we do it with.
As a leader in the emergency communications industry for more than three decades, we pride ourselves on providing a service that saves lives. We know what we do here matters.We also know that we cannot be the company we want and need to be without the right people in the right seats. Bringing someone new on our team is more about company and team culture than ANYTHING else.

More than 18% of our team has been with Kings III for 10+ years, and many of them for much longer. We care who we bring on board, and nothing matters more than keeping our company culture intact and thriving.

Job Summary:

As a member of this team, you will be immersed in website strategy to ensure our web pages tell the right stories and that only high-quality content is published. You need to have a working knowledge of both SEO and incorporate keyword research and on-page optimization into your daily work, as well as UX, keeping in mind how our target audience will naturally navigate throughout the site.

You will work within the marketing team to develop and maintain Kings III’s website and related digital properties, connecting users to the information, resources, and support they need. Your overarching goal will be to work to identify, quantify & prioritize opportunities to Kings III's overall website experience.

Responsibilities:

• Work closely with digital marketing team and third-party vendors to manage design & content strategy across Kings III's website, including:
  • Creating new webpages
  • Updating/consolidating webpages
  • Formatting content
  • Image evaluation and adjustment
  • Configuration of web assets aligned to defined verticals within our target audience
  • Quality assurance review
  • Optimizing content for search engines (SEO) and user experience (UX), ensuring content is discoverable, accessible, and engaging.
  • Conducting audits and analysis to identify opportunities for optimization and improvement
  • User testing
• Monitor and analyze content performance using analytics tools to track key metrics and refine strategies accordingly.
• Research and stay updated on industry trends, best practices, and emerging technologies to inform content strategy and production.
• Stay informed about web accessibility standards and ensure content is compliant with accessibility guidelines.
• Utilize market research to ensure that the voice of the customer, competitor offerings, industry trends, and overall marketability are leveraged to identify and exploit opportunities in a timely manner
• Explain/teach website strategy to stakeholders: consult with stakeholders on their content goals (user journeys and site maps, goals, SEO, etc.) to ensure optimal customer experience and achievement of KPIs

Additional responsibilities that speak to the agile team here and the importance of a ‘can do/let me take that on attitude’ - While not necessarily your core responsibilities, someone in this role can expect the obligatory ‘other duties as required’ to come up from time to time.

Company Benefits:

• Medical, dental, vision, life, disability insurance plans offered
• 401k plan with company match
• Employer paid telemedicine benefits
• Nine scheduled paid holidays, plus one paid floating holiday each year
• 15 days of paid time off accrued in the first year

About Our Company:

At Kings III, we provide critical communication services to help people in distress. We answer the call when seconds count. We know because we’ve been making them count when it matters most for over 30 years. Our best-in-class emergency dispatch service helps our customers reduce risk, mitigate liability, and lower their cost, all while simultaneously allowing them to provide better care to their team members, tenants, and guests.

Our primary client base includes commercial and multi-family real estate owners and property managers and the most common areas we provide emergency dispatch services are in elevators and at poolside. Our customer retention rate is amazingly high at nearly 98%. Most important to our team and our customers alike is that we stand behind what we sell and service. If there is a problem, we fix it, period. We are in the life safety business and understand our service must work when needed.

What we do here really matters – not just for our customers and our callers, but for our team members as well. HOW we do it matters even more.

Kings III Core Values:

You will find our core values, listed below, deeply engrained in the fabric of the company. It’s important that everyone in the business is dedicated to these values as we work to lead and grow a team of good citizens – internally and externally speaking.

• Honesty & Integrity
• Service to the customer above all else.
• Do what is right
• Good enough is not good enough; pursue excellence.
• Encourage individual initiative and growth.
  

Kings III is an Equal Opportunity Employer and committed to maintaining a drug-free workplace. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Requirements:

• Bachelor’s degree in marketing or a related field, or an equivalent combination of education, training, and experience
• 4+ years writing and editing websites or other marketing content: Deep knowledge of English grammar and writing for the web best practices, including SEO and keyword research
• Previous website UX experience (certification highly preferred)
• Experience in the B2B space highly preferred
• Strong technical aptitude and ability to learn new tools quickly
• A passion for and awareness of digital trends to bring forward within marketing approach
• Experience with utilizing CMS platforms (WordPress preferred
• Knowledge of web development best practices and HTML/CSS code
• Excellent written/verbal communication, collaboration, and problem-solving skills
• Prior experience with website user testing
• Experience using Google Analytics (GA4)
• Experience with monday.com a big plus
• Self-motivation with ability to work independently as well as part of a team
• A naturally curious mindset, focused on tracking and using data to identify what’s working and what’s not and pivoting as necessary
• Goal-oriented and dependable
• An eye for the creative
• Outstanding organization
• Detail oriented thinking