SEO Specialist

```Duties```
- Conduct keyword research and analysis to identify target keywords and optimize website content
- Develop and implement SEO strategies to improve organic search rankings and increase website traffic
- Optimize on-page elements such as meta tags, headings, URLs, and content structure
- Perform technical SEO, PPC & SMM audits to identify and resolve website issues that may impact search engine visibility
- Monitor and analyze website performance using SEO tools such as Google Analytics and Google Search Console
- Collaborate with content creators to ensure SEO best practices are followed in content creation
- Stay up-to-date with industry trends and changes in search engine algorithms

```Qualifications```
- Proven experience as an SEO, PPC, SMM & Specialist or similar role
- In-depth knowledge of SEO principles, techniques, and best practices
- Familiarity with WordPress, HTML5, and Adobe Creative Suite
- Experience with link building strategies and social media management
- Proficient in using SEO tools such as Google Analytics, Google Search Console, and Google Tag Manager
- Strong analytical skills with the ability to analyze data, draw insights, and make data-driven decisions
- Excellent communication skills, both written and verbal
- Ability to work independently and manage multiple projects simultaneously

Note: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the organization.