Sr. SEO Specialist

Salary:

Sr. SEO Specialist, Content Studio

As a member of our Content Studio, the Sr. SEO Specialist is responsible for developing, implementing, and measuring SEO strategies that enhance website performance and achieve clients’ content and/or campaign objectives.

The Sr. SEO Specialist should have a strong understanding of multiple marketing disciplines, including content marketing, digital marketing, and web. In addition, this individual will collaborate with cross-functional teams in these disciplines to achieve clients’ goals. In many cases, this individual will work closely with content writers to develop strong, SEO-focused content for blogs, product pages, and more.

The Sr. SEO Specialist also brings a tech-savvy background to their craft, possessing the skills and forward-thinking attitude to use SEO technology (e.g., Google Search Console, Semrush, Screaming Frog, etc.) for the right purpose. Importantly, the Sr. SEO Specialist will take a data-driven approach to their work, using a mix of competitive intelligence, existing client analytics, and industry/market data to inform and support SEO recommendations.

Responsibilities

Here are some, but not necessarily all, of the Sr. SEO Specialist’s responsibilities:

• Understand clients’ marketing goals and develop effective, clear SEO strategies to achieve those goals.
• Demonstrate an in-depth understanding of search engine behavior as well as innovative technologies — like generative AI — that affect consumer search habits and intent.
• Conduct website SEO audits to provide clients with on-page and technical SEO recommendations.
• Work directly with writers to develop content briefs that lead to stronger content writing.
• Use relevant technologies (e.g., Google Search Console, Semrush, etc.) to conduct keyword research, and use that data to inform content recommendations.
• Develop SEO reports with cross-functional groups, including our data group, to track and refine content and campaigns.
• Develop and maintain a mature understanding of assigned clients' industries, company cultures, products and services, and content & SEO strategies.
• Be able to clearly and confidently articulate — via written and verbal communication — how your strategic and tactical SEO decisions support the client’s goals.
• Facilitate or co-facilitate client-facing meetings and contribute to SEO/content strategy sessions for both small and large projects.
• Contribute to new business development initiatives by identifying SEO opportunities for existing clients and supporting the creation of presentations/pitches for prospects.

What you’ll need

• 5+ years of SEO experience, preferably in an agency setting
• A mature understanding of multiple areas of SEO (content strategy, on-page SEO, technical SEO, analytics, etc.)
• Demonstrated experience with SEO platforms (e.g., Google Search Console, Semrush, Google Analytics, Screaming Frog, etc.)
• A solid command of all aspects of content writing (structure, spelling, grammar, etc.)
• Preferred bachelor’s degree in marketing, journalism, communications, English, creative writing, or another related field

What makes TrendyMinds a great place to work

We believe a happy team is a solid team; it’s as simple as that.

• Fully remote: We believe the best team is one that isn’t limited by proximity to a physical location. Whether it’s the west coast or east coast, we work with team members across all of the U.S. time zones.
• Collaborative team environment: Your voice is important, and we believe the best projects include contributions from everyone.
• Great benefits: 30 paid days off and 401(k) matching. What more could you ask? Oh yeah, we cover 100% of health insurance premiums for all team members and 50% for their spouses and dependents.
• Flexible schedule: Some people are early birds who love collaborating in-person at our offices. Others are night owls who enjoy working from home. We are flexible to accommodate different work styles, times, and locations - within reason and the needs of our clients - of course! 
• New equipment: In order to produce incredible work, we have to have incredible equipment. Sorry if you were hoping for a 7-year-old PC. That’s just not our style.
• Philanthropy: We like to do our part to help our community. With our philanthropy committee and donation matching system, we offer you the resources you need to make a difference.

Our Values 

At TrendyMinds, we aim to hire people who share our values. They are at the center of how we treat each other and our clients, and they act as our guideposts for every decision.

 

Know the Why behind the What.

We aim to be as honest and transparent as possible with our team and clients. The idea of Why lives at the heart of our LOGIQ process and grounds us with clear reasons for the decisions we make. (You will learn more about our LOGIQ process if you join our team.)

 

Put relationships first.

We not me. For more than 25 years, we've grown a business built on strong relationships with clients. But we also know that developing trust and a collaborative spirit is equally important to cultivate a healthy team that loves having fun.

 

Think Ahead and push boundaries.

Our tagline isn’t Think Ahead for nothing. We bring a contagious passion to our craft, always searching for creative ways to challenge ourselves and deliver results, even though things don’t always go according to plan. Don’t be afraid to make mistakes, improve, and try again.

 

Bring your full self.

Show up. Each of us has something unique to contribute. In all that we do, we celebrate diversity and strive to create an equitable, inclusive environment so that everyone feels a sense of belonging.

remote work