Seo Specialist

Responsibilities:
- Conduct keyword research and analysis to identify target keywords and phrases
- Optimize website content, including metadata, headings, and on-page elements, for improved search engine visibility
- Monitor and analyze website performance using SEO tools and Google Analytics
- Collaborate with web developers to implement technical SEO enhancements, such as schema markup and site speed optimization
- Develop and execute link building strategies to improve organic search rankings
- Stay up-to-date with industry trends and algorithm updates to ensure best practices are implemented
- Track, report, and analyze website rankings, traffic, and conversions using SEO tools

- Set up and Manage Google Ads

Qualifications:
- Proven experience as an SEO Specialist or similar role
- In-depth knowledge of search engine optimization techniques and best practices
- Familiarity with web analytics tools, such as Google Analytics
- Proficiency in HTML5, CSS, JavaScript, and other web development languages
- Experience with Google Tag Manager and other SEO tools
- Strong analytical skills with the ability to interpret data and provide actionable insights
- Excellent communication skills, both written and verbal
- Ability to work independently and collaboratively in a team environment

Skills:
- Strong understanding of search engines and how they work
- Knowledge of metadata optimization techniques for improved search engine visibility
- Familiarity with web development principles and best practices
- Proficiency in JavaScript for implementing technical SEO enhancements
- Experience with SEM (Search Engine Marketing) campaigns on Google Ads or other platforms
- Familiarity with Google Analytics for tracking website performance metrics
- Knowledge of HTML5 for optimizing on-page elements for search engines
- Understanding of digital marketing strategies and techniques for e-commerce websites

Note: This job description is intended to provide a general overview of the position. It is not an exhaustive list of responsibilities, qualifications, or skills required.

Job Type: Full-time