Address
Form of workSENIOR MEDIA DIRECTOR
imre is an independent marketing agency that creates purpose-driven ideas that work. We are a passionate team of creators harnessing the twin powers of optimism and empathy to turn consumers into brand believers. We are one of the fastest-growing and most exciting agencies working in consumer marketing today, and we're looking to add a Senior Media Director to join our Media team.
The Senior Media Director champions best-in-class approaches to planning and buying media within the Healthcare portfolio. Healthcare/Pharmaceutical experience is required.
PRINCIPLE RESPONSIBILITIES AND DUTIES:
- Lead the development of Clients' strategic Paid Media strategy across brand and performance objectives
- Understand the role of social within a larger media mix, ensuring proper utilization and measurement of client budget to reach their OKRs
- Ensure best practice and innovation in all paid media activities
- Use third party research and data partners to define and segment audiences and outline addressable targets for media targeting
- Ensures consistency of implementation across all social platforms.
- Actively participate in cross-channel / cross-team planning, project management, performance and service integration
- Identify growth opportunities and implementing initiatives to ensure client's goals are met
- Develop and mentor direct reports, ensuring proper staffing for given client work
- Lead the Media project scoping process
- Evolve solutions/capabilities by identifying emerging industry or market trends with current program realities to make improvements to lead best-in-class innovations
- Documenting repeatable/scalable digital media strategies, including new and additional solutions
- Lead Client performance reporting in partnership with internal client team to provide high-value insights and optimizations tied to Brand objectives and strategy
- Identify performance trends and opportunities to maximize ROAS
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:
- 8-12 years of social marketing and digital marketing experience, healthcare industry highly preferred
- Analytical skills for leading the development of research methodologies to inform multi-channel strategic planning activities
- Familiarity with social and digital content ideation and development, paid social activation, influencer campaign management, and multi-channel ecosystem digital planning
- Understand the digital ecosystem and the role of social and digital activation for healthcare brands
- Effectively apply knowledge of emerging trends and technology to programs
- A keen eye for detail and an aptitude for storytelling through the use of data and insights
- FACEBOOK and Google Certified not required but preferred
imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.
Salary: $130,000-$165,000/year
*Salary dependant upon experience and location
Employment Type: Full-Time
