Director Of Marketing & Programming

Opportunity: Director of Marketing and Programming – The Rittenhouse Hotel

The Director of Marketing and Programming at The Rittenhouse Hotel will be responsible for the development, execution, and management of the strategic marketing and brand management initiatives for the property. Managing sales and media tours, social media & content production, and the execution of programming and partnerships for the hotel, spa, and food and beverage outlets. 

This role will manage workflow and execution of hotel marketing efforts by providing day-to-day direction to internal staff and external partners, with regard to strategic prioritization, implementation, creative direction, and market knowledge.

 Your Focus

• Manage and enhance the property’s brand, product recognition, and reputation in the public’s eye through the use of social media, print media, marketing strategy, and successful advertising practices.
• Negotiate Contracts with vendors and digital advertising entities.
• Analyze market research and strategies in order to engage and develop traditional as well as emerging markets while providing detailed reports and forecasting.
• Maintain web presence, monitor traffic, and identify advertising and marketing opportunities.
• Compile marketing data through data mining, trend recognition, and social media in order to generate detailed reports.
• Lead and oversee comprehensive public relations initiatives for the hotel, cultivating strategic partnerships and managing external agencies.
• Drive effective communication campaigns that align with the hotel’s goals and values.
• Embody the creative director and lead marketing efforts through clear communication in a project-oriented, strategic, and globally conscience mindset.
• Coordinate objectives with brand management, social media, and the creative atmosphere of the hotel while ensuring uniformity and consistency. 
• Ensure brand communication for areas of responsibility are consistent with the company and hotel brand positioning.
• Identify marketing and promotion opportunities then develop and execute marketing strategy and implantation.
• Maintain E-Mail database and leverage customer insight data to refine market segments in order to attract additional and maintain existing customers.
• Foster a strong connection to the local community by actively engaging in community outreach initiatives.
• Develop partnerships and leverage local networks to strengthen the brand’s presence.
• Assist in implementing new tools, reports, and technology to analyze and report data needs among all functional areas.
• Maintain and update Monthly Marketing action calendar.
• Follow sustainability guidelines and practices related to HHM Hotels’ EarthView program.
• Perform other duties as requested by management.

Your Background and Skills

• Bachelor’s degree required, preferably in Marketing, Communications, Real Estate, Business or Hospitality.
• Luxury hotel experience is strongly preferred.
• Knowledge Of Marketing strategies and the hospitality industry.
• 5+ years experience experience with a branded entity, working to develop, enhance, and cultivate that brand in the public eye.
• Previous work experience in utilization and successful navigation of social media, specifically with brand nurturing and marketing, media buying and Ecommerce. 
• High proficiency in Google Apps, MS Word and PowerPoint; ability to learn the functionality of new software and systems.
• Great communicator with the ability to convey both analysis and findings to management and external clients.
• Ability to work in cross-functional, entrepreneurial atmosphere in order to achieve measurable results and improve existing processes.

HHM Hotels is a distinguished and award-winning hotel management and investment company with a portfolio of independent Luxury and Lifestyle, Resorts, Premium Branded and Branded Select hotels spanning the United States and Canada. Our presence in major hospitality markets across the nation positions us as a premier manager of Marriott, Hilton, Hyatt, IHG, and Choice Hotels.

We take pride in operating independent luxury and lifestyle hotels. Known for our adeptness, accountability, and entrepreneurial spirit, HHM Hotels delivers exceptional market-leading outcomes for a wide array of owners, including private equity firms, publicly traded companies, and family office investors.