Ecommerce Marketing Director

At Insomnia Cookies, our dream is to "Imagine What's Possible."  As we grow our brand, we need a strategic, imaginative, and hands-on leader to help attract, build and engage our community of Insomniacs through all digital touchpoints and take our digital/ecomm business to the next level.

The Ecommerce Marketing Director will have a leadership role in the organization, responsible for driving our digital business performance. The ideal candidate will have a proven track record of growing ecommerce businesses and experience combining digital marketing (acquisition/engagement), ecommerce management, customer insights, loyalty and lifecycle marketing to drive results. They need to be a leader who can inspire, influence and work collaboratively across many teams - in a fast paced, growth-oriented, global environment. This is an awesome opportunity to be part of a beloved cult brand experiencing explosive growth. 

         A competitive base salary plus annual bonus compensation package

         Enrollment in our  Cookie Jar deferred compensation program

         Excellent comprehensive benefits coverage that includes medical, dental, vision, prescription plans and pet insurance

         401K with contribution match

         3 weeks paid vacation plus 2 Insomnia Cookies personal wellness days

Job Responsibilities:

• Build and manage the annual plan / strategy for supporting our company goals through all ecommerce channels (Web, App, Loyalty, 3rd Party, etc.)
• Develop and execute the digital marketing strategy for Insomnia Cookies - inclusive of all points in the customer journey 
• Working with digital product team to manage performance of our digital products, with a focus on conversion funnel optimization and user experience 
• Set measurable goals for all digital campaigns/channels; optimize, measure, and provide reporting to the organization on effectiveness
• Build clear customer profiles/segments and develop engagement strategies to strengthen the Insomniac community and drive customer lifetime value 
• Work in collaboration with brand, creative and digital product teams on customer acquisition, retention, and engagement strategies
• Oversee Insomnia loyalty and paid membership (CookieMagic) programs, work with marketing team to connect loyalty/membership into the marketing calendar to drive success 
• Manage all owned engagement marketing channels: customer email (including automations), SMS, app/push, etc. to drive engagement and awareness of specific products, deals and other priorities
• Define priorities for marketing/promotions on owned digital channels, work with brand and digital teams to identify ways to optimize owned channels to improve effectiveness and achieve results
• Ownership of digital marketing vendor relationships (marketing automation/email, loyalty, paid agencies, sweepstakes, etc.) 
• Work with external media agency to manage paid digital media, search, programmatic, affiliate, video and other digital advertising
• Define social marketing/investment strategy, work with brand/creative teams to set priorities for creative/content development to maximize effectiveness of social channels 
• Continually build knowledge base in digital marketing and serve as the subject matter expert for the organization  
• Act as a leader in the organization, working with various teams to drive the digital/marketing agenda to meet all goals
• Drive experimentation and innovation, continuously seeking opportunities for improvement through a "dream big" mentality
• Lead a team including lifecycle/loyalty manager, content manager, build plan to grow team to appropriately support our business 

Desired Skills & Qualifications:

• Minimum of 10+ years leadership experience in ecommerce / digital marketing with a proven track record of growing digital business, and audiences   
• Must have a strong background in digital marketing technology/trends, should act as a thought leader internally and externally  
• Proven track record of creating measurable brand awareness and value creation through digital media channels
• Experience with owning performance of digital channel
• Paid budget management and understanding of how to concurrently drive sales and profits
• Experience in building and leading high-performing teams and effectively managing martech partners and agencies 
• Bachelor's degree in Marketing, digital marketing, business/analytics or other relevant area required
• Hands-on experience with either a food/qsr brand or start up brand 
• A love of Insomnia Cookies, a sweet tooth, and a sense of humor
• Exceptional analytical, written, oral, interpersonal and presentation skills
• Strong professional presence and the ability to effectively work with executive leadership
• Able to work collaborate and work across multiple functions our support center and field
• Clear understanding of modern media, technology and communications best practices 

About us:

Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so. many. cookies. later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia's warm, delicious delivery all day and late into the night. With an expanding footprint of over 250 stores globally, an experiential, "sweet-easy" concept as the brand's flagship in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio, Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What's Possible"!