Senior Content Marketing Manager

The Role

We’re looking for a passionate Senior Content expert with B2B editorial experience to spearhead content for our key buyer personas: benefits teams and benefits consultants. You'll have a strong healthcare understanding with particular expertise in HR, benefits, and/or health care consulting domains. Ideal candidates will excel at keeping up with industry trends, client needs, educational topics, and mental health issues. As an 'Editor-in-Chief,' you'll manage external contractors while consulting with our Clinical Strategy & Research, Sales, and Partnerships teams to create and distribute high-value content.

This role, within our high-performing Demand Generation team, is key to scaling Modern Health. You'll execute the content roadmap, distribute assets to internal and external stakeholders, and be accountable for results. A highly organized self-starter driven by impact, you will report to our Director of Demand Generation.

This position is not eligible to be performed in Hawaii.

What You’ll Do

• Lead content creation: Research, interview subject matter experts, and develop relevant, compelling content; you’ll lead the creation of primary and derivative assets across our buyers' journeys to fuel campaign-related needs, including account-based marketing (ABM), SEO/digital authority, social media, integrated campaigns with benefits consultants/health plans, and evergreen nurture programs

• Manage content lifecycle: Ideate, write, edit, review (with an eye for health data accuracy), and distribute final assets; you’ll have a dedicated content budget to hire a team of content contractors to help scale yourself

• Be an editorial powerhouse: Develop whitepapers, eBooks, email/website copy, blog posts, reports, and case studies

• Optimize content flow: Implement AI best practices, train colleagues on AI tools, and ensure consistent brand voice

• Collaborate for success: Partner with Demand Gen, Sales, Partnerships, Clinical Strategy & Research, and Product Marketing teams to define content strategy and gather insights

• Be a proactive project manager: Set timelines, coordinate with partners, and source creative resources when needed

• Champion brand standards: Adhere to brand guidelines and become a fluent spokesperson for Modern Health's mission

Who You Are

• Proven content expert: 7+ years in writing & editorial roles, preferably within B2B software, HR benefits or healthcare

• Skilled storyteller: History of high-performing tech content creation (marketing, journalism, communications, etc.)

• Detail-oriented multitasker: Exceptional writing, editing, organizational skills, and the ability to juggle projects

• Strategic thinker: Can develop editorial strategies and manage editorial calendar based on business goals, buying cycles, and personas

• Collaborative and insights-driven: Experience with marketing/sales funnels, persona-based, industry-based, and/or funnel-stage-based content, and data-backed optimization

• Tech-savvy: Comfortable with AI content tools (internal champion for tools like GPT-4, Gemini, etc.) and translating complex ideas for targeted audiences

• Adaptable: Thrive in a remote, fast-paced startup environment with a relentless focus on quality

• Bonus points for experience with benefits consultants / PathFactory tool / SEO

Benefits

Fundamentals:

• Medical / Dental / Vision / Disability / Life Insurance 

• High Deductible Health Plan with Health Savings Account (HSA) option

• Flexible Spending Account (FSA)

• Access to coaches and therapists through Modern Health's platform

• Generous Time Off 

• Company-wide Collective Pause Days 

Family Support:

• Parental Leave Policy 

• Family Forming Benefit through Carrot

• Family Assistance Benefit through UrbanSitter

Professional Development:

• Professional Development Stipend

Financial Wellness:

• 401k

• Financial Planning Benefit through Origin

But wait there’s more…! 

• Annual Wellness Stipend to use on items that promote your overall well being 

• New Hire Stipend to help cover work-from-home setup costs

• ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more

• Monthly Cell Phone Reimbursement