Senior Manager, Content Strategy

Unit Description

Sodexo has an exciting opportunity for a Senior Manager, Content Strategy, to join our Digital Marketing & Content team. This is a virtual position. Candidates should reside in the Eastern or Central Time Zones.

 

You will contribute to a digital-first, brand marketing Content Strategy to build brand identity and contribute to business growth through the creation and distribution of customer-centric content. This involves partnering with global, regional, and segment marketers, digital marketing & channel strategists, corporate communications leads, integrated marketing communications leads, and brand owners to create data-driven content strategies aligned to business goals.

 

The Senior Manager, Content Strategy is a working manager and therefore defines content strategies and editorial calendars and executes the responsibilities of a brand and marketing writer.

 

Key responsibilities include:

• Mapping out the content pipeline for campaigns, channels, and annual comms & marketing plans, from ideation through publication and promotion, including incorporate of SEO, as well as contributing to team member growth by enabling application of Content Strategy to assignments.

 

• Identify needs and track the success of each piece of content according to identified metrics and communicate back to the content team for ongoing learning and application to content creation.

 

• Create a range of clear, compelling, credible, and engaging original and adapted content to drive action aligned with messaging frameworks and channel strategies to shape, explain and position Sodexo, our brand's, and Segment's value proposition, offers and services.

 

• Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.

 

• Conduct background research (including SEO), draft and edit content optimized for use across a variety of platforms, channels and audiences with a focus on driving audience action to meet brand awareness and marketing goals.

 

Qualifications

• Bachelor's degree, preferably in journalism, communications, English or related field
• 3 years professional, functional experience in developing digital-first brand and marketing content effective at driving awareness, generating & nurturing leads, and engaging target contacts and accounts to drive action.
• 5 years management experience of people and projects.
• Experience creating and applying customer-centric, data-driven Content Strategy, channel strategy and demand funnel to create editorial calendars with different types of digital-first, consistent, engaging brand & marketing content and communications across channels to meet goals.
• Demonstrated ability to self-manage work with consistent quality control, prioritizing and quickly flexing to create, adapt and optimize a collection of high-quality content for primarily digital consumption for various audiences, purposes, and media.
• Experience with search-engine optimization (SEO) strategy and application to content development.
• Strong written communication skills, adept at embracing brand voice and tone, maintaining audience focus, and deploying consistently in writing, with the ability to juggle multiple brand voices.
• Able to distil verbose, SME, and technical content to the essence of the main message in a concise, effective manner for the range of target audiences across communications touchpoints.
• Effective collaboration with colleagues and business partners, always considering and advocating for target audience preferences, behaviors, and needs.
• Experience with creating content strategies for and managing content on enterprise channels, like enterprise CMS (e.g. Sitecore, AEM), Marketing Automation (e.g. Pardot, Eloqua, Marketo), Paid Media and Organic Social platforms (e.g. Google, LinkedIn, Instagram, YouTube).

 

At Sodexo, we believe every employee should have the resources to be their best. As part of our overall rewards, we offer benefits programs designed to help you maintain a healthy lifestyle including health, dental and vision insurance. We also offer other benefits like paid time off, financial and savings programs, 401k, and access to our employee assistance program and other discounts. Not the job for you?At Sodexo, we offer executive careers that lead our business in Corporate, Schools, Universities, Government and Agencies, Healthcare, Personal and Home Health Services, Senior Living, Sports and Leisure, and Benefits and Reward Services. Positions are located across the United States. Continue your search for Executive positions.Working for Sodexo:How far will your ambition, talent and dedication take you? Sodexo fosters a culture committed to the growth of individuals through continuous learning, mentoring and career growth opportunities.

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What We Offer

Sodexo offers fair and equitable compensation, partially determined by a candidate's education level or years of relevant experience. While the budgeted range for the position is posted, Sodexo salary offers are based on a candidate's specific criteria, like experience, skills, education and training.

Qualifications & Requirements

Basic Education Requirement - Bachelor's Degree or equivalent experience

Basic Management Experience - 5 years   

Basic Functional Experience - 3 years

Sodexo is an EEO/AA/Minority/Female/Disability/Veteran employer.

Employment Type: FULL_TIME