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Form of work
Salary- Bachelor's degree
The Senior Marketing Manager, Executive Programs Content sits within the Global Content & Creative Studio team that is part of the Amazon Ads brand marketing organization. Our team creates best-in-class creative and content experiences that educate and inspire advertisers to grow their brand with Amazon Ads. We operate at the intersection of digital and in-person experiences and are uniquely suited to be the voice of our diverse customer audience.
The Senior Marketing Manager, Executive Programs Content will develop and deliver keynote content for Amazon Ads executives at strategic global events. The ideal candidate will be an experienced B2B marketer with a solid understanding of event content development that aligns to brand messaging, product offerings, and customer personas. Compelling storytelling and thought leadership is a key component of our strategy. We are seeking a highly motivated communications manager that possesses sound judgment and impeccable writing skills with experience in managing projects with multiple stakeholders across the globe. The right candidate thrives in a fast-paced, entrepreneurial environment, and has proven experience managing priorities and working effectively across a number of stakeholders. They should be able to demonstrate strong proficiency in gaining executive alignment, communicating internally (to stakeholders) and externally (to customers and prospects), and collaborating cross-team. The day to day of this role includes developing keynote content for Amazon Ads executives at select strategic events, selecting and preparing executive speakers from across Amazon for their respective presentations, and providing both remote and onsite event support to speakers. This role requires exceptional verbal and written communication skills, strong attention to detail, and the ability to work backwards from ambiguous requirements to generate clear, concise communications – requiring frequent engagement with Amazon Ads leadership around the globe. To be successful in this role, you will need to establish clear processes, have strong creative and writing abilities, and drive appropriate prioritization. The right candidate will be a self-starter and have strong interpersonal, project management, and presentation development skills.
Key job responsibilities
- Speechwriter to senior executives for global audiences, including driving the creation and delivery of compelling, executive-level presentation materials (slides, scripts, messaging documents, and customer stories) for Amazon Advertising senior leadership
- Partner with Events team to build content strategy for these events; general session agenda flow; and determine appropriate speakers (customer; internal; external) in alignment with business goals and priorities, and brand messaging
- Identify content needs and manage content development process for these strategic events end-to-end (including project management, production timelines, scheduling and coordination amongst subject/track matter leads).
- Work directly with content owners to identify deliverables and deadlines, communicate expectations, and ensure results
- Collaborate with designers, product development teams, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
- Recommend best practices and proactively recognize opportunities to reuse, repackage and optimize content to maximize return on the company’s event content investment.
- Understand the brand and product positioning with the ability to ensure consistent, on-brand messaging
- Measure results (evaluations, attendance, feedback) on all content and communicate findings back to key stake holders.
New York, NY, USA | Seattle, WA, USA
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $113,000/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
