Senior Brand Designer

Overview
The Opportunity
Dimensional. Sensorial. Unforgettable. Sizzle has never been more sizzling. The Customer Experience Renewals & Acquisitions team creates strategic business opportunities-by building, planning, and producing immersive customer pitches that deliver growth and foster it long-term. Working closely with both marketing and sales teams across the PepsiCo portfolio brand ecosystem, and with business partners from every vertical, this team traffics in tight storytelling that garners results and sets the stage for explosive growth.
As the Brand Designer, Renewals & Acquisitions, your mission will be to sell the full experience of PepsiCo-every last extraordinary bit of it. You're a visionary on all your creative workstreams, liaising with leadership, other team-members, and all partners to deliver world-class creative work every single day.
Why PepsiCo?
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $83 billion in net revenue in 2022, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, and Quaker. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose - our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.
Why PepsiCo Design?
At PepsiCo design, we have a saying: "We're crazy enough to think we can inspire the future." This is what drives us, in everything we imagine, develop and execute.
Our goal is clear: to connect PepsiCo's beverage, snacks and nutrition portfolios, with today's hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touch points and regions of the world.
PepsiCo Design & Innovation is a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our mission is to elevate the role of design and design thinking as a function, process, mindset, and as culture in PepsiCo and the broader business world.
We are a consumer-centric organization with a start-up mentality within our larger organization; we partner with world-class partners in Marketing, Insights, and R&D to strategically drive business results with purpose.
Why Experience Design?
Experience Design creates transformative, dimensional spaces that manifest a brand's story in an immersive yet expansive way, forging bold new connections with consumers. We inspire the future!
Responsibilities

• Form new relationships-or tighten existing ones-with customers understanding their DNA and the needs of their markets, consumers, and cultures.
• Strive to create transformative, dimensional, visionary experience design pitches to customers that land strong new business or deliver on driving massive growth.
• Think long-term-hatch creative spaces where we offer solutions that inspire customers to partner with us.
• Purpose-build pitch toolkits, establishing clear brand throughlines which can be optimized per customer or category of customer.
• Support design for all workstreams, through the lens of transformative, immersive experiences.
• Center work in excellence around Design Thinking-from inspiration to vision to concept to narrative to consumer journey.
• Take active part in a cross-functional creative brainstorms, leveraging design thinking to unlock innovative approaches to brand activations.
• Partner with individual brand teams to identify and codify experiential brand language through ownable materials, finishes, colors, lighting, sounds, scents and more.
• Clearly communicate ideas through visualization and effective presentation to cross-functional internal and external stakeholders.
• Own the creative process from brief to execution with emphasis on concept visualization.
• Show vision and skill in defining all design elements, including identity, typography, iconography, illustrations, animations, etc.
• Exhibit peak capability in defining all design materials, including textures, fabrications, and more.
• Develop a reputation for reliability, and excellence-while bringing out the best in others.
• Balance imagining work with managing work: Dream up world-class executions, then handle project management effectively.
• Extend your reach by connecting with the right freelancers and agency partners.

Compensation and Benefits:

• The expected compensation range for this position is between $74,800 - $ 125,250 based on a full-time schedule
• Location, confirmed job-related skills and experience will be considered in setting actual starting salary
• Bonus based on performance and eligibility; target payout is 8% of annual salary paid out annually
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan

Qualifications

• 4+ years of visual identity brand building, graphic design as well as a basic understanding of industrial design + motion preferred
• Strong portfolio of design work showcasing both print and digital projects from concept to execution
• Social media-minded curator
• Digital + photography interest or experience
• Brand design background and style guideline experience, 360 visual identity
• Strong typography and layout sensibility

Covid-19 vaccination may be a condition of employment dependent on role and location. For specific information, please discuss role requirements with the recruiter.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement