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Form of workRefuel Market overview:
Refuel is one of the fastest growing convenience store chains in the US – growing ~300% in the past 19 months through 14 separate acquisitions and new to industry store builds. The company currently operates over 200 stores with plans to more than double in size over the next 1-2 years.
Role Overview:
Regional Marketing Manager
This opportunity is for a Regional Marketing Manager, the role reports to the Sr. Director of Marketing and will be remote based in the designated open market (South Central Texas) of the organization.
Position Summary:
The Regional Marketing Manager directs, and coordinates activities involved in maintaining retail stores in an assigned area by performing the following duties personally or through others. You are responsible for developing and maintaining floor layouts and plan-o-grams. In addition, maintains a contagious, positive attitude that promotes teamwork, a relentless pursuit of superior customer service, and a favorable image of the company.
Role responsibilities:
- Supports the RF Way and implements the strategies necessary to achieve them.
- Know and understand merchandising and Refuel Merchandising/Marketing policy. Ensure locations are following policy and merchandising stores to obtain the highest gross profit return by capturing impulse sales.
- Supports the Marketing/Merchandising Team and acts as a liaison in the field environment. Implementing new programs and products at store level.
- Work closely with Construction and Real estate departments in planning new stores and remodels.
- Responsible for the opening of new/acquisitions Refuel locations; to include initial set-up, working closely with vendors, District Advisors, and weekly follow-ups with Operations and Marketing.
- Responsible for remodeling of older locations, overseeing and maintaining company standards.
- Responsible for coordination of store closings and working with recovery plans for new competitors.
- Actively assists with all promotions according to the Merchandising Department.
- Supports and enforces all Company policies, to include local, state, and federal regulations.
- Respond to National as well as regional disasters that may affect stores and/or locations.
- Ensures that all stores are providing customer service that meets and/or exceeds company standards and customer expectations.
- Supports by helping/directing high standards of store image ensuring that all stores are clean, well-stocked, and ready for business.
- Demonstrates a sense of urgency in completing assigned tasks and special projects. Knows how to effectively prioritize and delegate to achieve maximum results.
- Directs or conducts retail surveys and observes competitors for changes in key categories.
- Formal Survey to be directed/completed twice a month and results are relayed to the CM.
- Surveys should be taken in different markets each time (Markets should be identified)
- Store rides monthly with DM’s.
- Marketing Manager must attend periodic DM Manager meetings and review:
- Results by categories.
- Maintain a relationship with local DSD vendors to support Op’s.
- Promote all Merchandising contests to Op’s.
- Intermediary between Op’s and Marketing/Merchandising on all field issues.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers. Acts as a coach and encourages other employees in dealing with customers appropriately. Handles customer comments in an expedient, friendly and professional manner.
Integrity and Trust: Is widely trusted. Can present the truth in an appropriate and helpful manner. Keeps confidence. Must always display positive and professional conduct. Exhibits an exceptionally high work ethic and dedication to Company ideals and objectives.
Conflict Management: Steps up to conflicts seeing them as opportunities. Good at focused listening. Can hammer out tough agreements and settle disputes equitably.
Communications: Is able to write and speak clearly and succinctly in a variety of communication settings and styles. Can get messages across that have the desired effect. Coordinating projects, communicating changes/progress, and completing projects on timely basis within budget. Maintains an open line of communication with all department heads and supporting staff.
Problem Solving: Must be detail orientated with keen follow-up skills. Uses rigorous logic and methods to solve difficult problems with effective solutions. Is excellent at honest analysis. Looks beyond the obvious and doesn’t stop at the first answers. Works well within a group problem-solving environment.
Education & Experience Qualifications:
- 3 to 8 years Retailing or Merchandising experience. District Manager, Store Manager, Supervisor, or related experience will be considered. College degree preferred but not required.
- Must possess the following leadership skills: Open thinking, Personal Impact, Teamwork, and Personal effectiveness.
- Demonstrates proficiency in Microsoft Word, Excel, PDI.
- Must be well-organized, work well under pressure, is responsive and customer focused.
- Must have a positive attitude that is contagious and represent the Marketing department with pride.
