Public Relations Manager (Social Media)

Introduction:
The California Lawyers Association (CLA) is the Bar association for all California attorneys. We are a member-driven, mission-focused organization dedicated to the professional advancement of attorneys practicing in the state of California. CLA has eighteen Sections including the New Lawyers Section (NLS) that share an area of interest in law and each offers top-tier programs, award winning conferences, events, and provides access to outstanding legal resources. We continuously seek new ways to expand our offerings. Through premier educational, networking, and advocacy opportunities, our members can maintain expertise in their fields, build contacts, and uphold the legal profession and system. CLA also has several initiatives that support its mission of promoting excellence, diversity and inclusion in the legal profession and fairness in the administration of justice and the rule of law.
CLA is committed to promoting excellence, diversity, and inclusion in the legal profession and fairness in the administration of justice and the rule of law. We are dedicated to the professional advancement of attorneys from a variety of diverse backgrounds practicing in the state of California. All CLA employees must demonstrate cultural fluency by proactively managing bias and maintaining sensitivity to race, color, ethnicity, national origin, physical or mental disability, gender, gender identity, gender expression, sexual orientation, religion, and age of our members and the legal community.
Summary:
The Public Relations Manager (Social Media) supports and optimizes CLA's communication and Social Media strategies and support CLA's larger communications efforts and projects. This position is responsible for planning, implementing and monitoring CLA's Social Media strategy in order to increase brand awareness and improve marketing efforts. This includes working with our Sections to curate valuable content for members to learn and engage via our social channels. The Public Relations Manager (Social Media) will also coordinate marketing materials, Public Relations and advertisements to distribute via CLA social channels. Duties also entail tracking campaign progress, developing various digital marketing materials, sourcing images and artwork, collating content, updating online assets, streamlining digital marketing production, handling general digital marketing and communications activities. Additionally, the Public Relations Manager (Social Media) will collaborate with and support CLA Sections volunteer leaders to enhance the content strategy for all Section Social Media channels. Creative thinking skills and strategies is an essential part in driving our digital narrative, enhancing CLA's image, improving digital communication, and encouraging organization growth through effective campaigns.
This role helps implement and maintain online content strategies by using various forms of new media, such as blogging, social networking sites, discussion boards, and search platforms, that represent a company through online channels.
Ideal candidates for this role should be creative and innovative, multimedia savvy, well-organized, and be excellent writers and communicators. Ultimately, the exceptional Public Relations Manager (Social Media) should have a firm grasp of the different digital touch points, drive highly effective digital campaigns, enhance user experience, and deliver on marketing objectives.
Skills and Requirements:

• Support Social Media initiatives
• Support team by developing marketing processes, marketing collateral, and training material
• Have the ability to graphic design for various Social Media projects
• Have the ability to edit photo/video for Social Media content
• Manage budgets for paid marketing campaigns
• Create and manage mailing lists
• Handle service launches
• Edit marketing material
• Research market trends
• Identify and engage with vendors
• Develop and source content for digital platforms
• Write press releases
• Manage Social Media accounts
• Develop Social Media guidelines
• Develop, implement and manage our Social Media strategy
• Define Social Media KPIs
• Manage and track conversion rate optimization
• Use data and analytics to guide content strategy and decision making
• Connect data-driven strategy with marketing
• Work designers to ensure content is informative and appealing
• Manage and oversee Social Media content
• Measure the success of every Social Media campaign
• Keep abreast of the latest Social Media best practices and technologies
• Use Social Media marketing tools
• Monitor user engagement and suggest content optimization
• Communicate with industry professionals and influencers via Social Media

• 4-year Bachelors' degree or equivalent
• 4 or more years of experience with Social Media
• Experience with running Social Media campaigns
• Experience writing press releases
• Experience curating relevant content for Social Media channels
• Experience using Google Analytics
• Active on Social Media
• Excellent copywriting and copy-editing skills
• Highly organized
• Strong computer literacy
• Project management experience
• Strong attention to detail
• Knowledge of web analytics
• Strong presentation skills

• Out-of-town, overnight travel required