AddressJoining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Responsibilities:
The PR Manager is responsible for developing and implementing a communication strategy for Razer in the Americas. Reporting to the regional PR Lead, and supporting the global PR team, this position leads communication and PR activity for a leading business unit within the company including award-winning mice, headsets, and keyboards.
Duties and responsibilities:
- Develop and implement targeted communication strategies for the North, Central, and South American markets to support product initiatives.
- Present strategy to internal stakeholders including c-suite level executives, global PR, and business unit leads.
- Provide a high level of organization, process management, and reporting to ensure that all internal groups are synchronized with PR plans and corresponding results.
- Direct PR agencies and other external PR resources.
- Implement breakthrough Earned Media strategies and activation frameworks to build brand awareness and affinity, elevate brand equity, engage new consumers, and inspire loyalty.
- Develop solid relationships with core tech media and influencers.
- Represent the company as a spokesperson for the media.
- Establish strategic media relations plans for new product launches and hero products.
- Manage KPIs and maintain and leverage reporting tools to demonstrate results/success.
- Implement the organization's Public Relations strategies, policies, and procedures.
- Staff events and develop winning presentations in tandem with Product Evangelists.
- Maintain a current database of media contacts and foster relationships.
- Coordinate Public Relations activities with promotional, events, and sales activities.
- Develop media target lists that align with stated product and corporate goals.
- Corporate PR support as needed.
- Manage the media targets and the distribution of product samples.
- Other duties as assigned.
Pre-Requisites :
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 5+ years of experience in a similar role
- Excellent technical communication skills both verbal and written
- Must possess the ability to adapt to new market conditions and/or corporate goals.
- Able to develop creative campaigns with clearly stated objectives and target results.
- Possess a passion for technology and gaming.
- Work independently and capable of prioritizing and handling multiple tasks and projects concurrently.
- Highly organized individual with an obsessive focus on follow-through and task completion.
- Execute Business Unit strategies and gain internal consensus on new strategies and tactics
- Strong administrative, organization, and communication skills.
Education/Experience:
Bachelor's degree or equivalent; or five to seven years related experience and/or training; or equivalent combination of education and experience. Journalism or communications background is a plus.
Travel Requirements:
Travel as needed – approximately 20% of the time.
Salary Ranges (per annum):
$97,783.00 - $162,972.00
Disclaimer: Exact compensation may vary based on skills, experience, and location.
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