AddressThe Program Manager is responsible for driving revenue through the integration of products, enablement of sellers, and development of programs for their respective category across CDW business segments (Corporate / Government). The incumbent is responsible for administration of tools related to incentive programs to assist CDW in growing profitable revenue while delivering a superior customer experience. This role’s primary goal would be to optimize our partner relationship to execute on our marketing agreements, manage funding and expenses to maximize gross profit opportunities, and increase communication of initiatives across the organization. The role will focus on enrollment and applications of new incentive programs/agreements and maximizing existing. This includes optimizing process and procedures for gross profit generating programs down to the customer level through our solution architects and sales; improving tools, processes and resources to support selling; adding operational efficiencies to better scale; and helping align the presales team with Sales and PPM to support growth in both revenue and profit.
- Grow revenue and overall profitability for assigned product category
- Analyze complex industry information to identify, develop and execute strategies to increase sales. Maintain expert knowledge of product portfolio within respective category
- Develop and articulate competitive positioning and differentiation of brands within category
- Manage, track and process milestones for marketing agreements, enablement initiatives,, and additional Gross Profit generating programs. Analyze programs before, during, and after execution to provide measurement and impact to category performance
- Develop trusted partnership with Strategic Sales leaders, presales specialists, sales, and PPM to provide a platform for operational efficiencies and process improvements
- Act as central point for maintaining certification levels for specializations and partner program enrollments and the development or enhancement of our tools, resources, reporting and process improvements
- Work strategically with marketing to develop or maximize opportunities that promote the awareness of assigned category and increase customer penetration
- Assist in creation and execution of the Business Plan for the respective category
- Identify key stakeholders, align priorities, lead execution, and drive consistency around category programs and communications across organization
- Engage with multiple strategic brands to communicate category initiatives, resources, and sponsorship opportunities
- Mentor and coach junior team members
- Represent and evangelize the assigned category in meetings and speak to product portfolio, category performance, program/promotion results, and current initiatives
- Provide comprehensive reporting and analysis, both internally and externally, on product portfolio, category performance, industry trends, and market share
- Engage regularly with sales leadership, segment and solution marketing, and presales specialists to drive category awareness
- Lead trainings and enablement programs within key segments to promote customer penetration
Minimum Qualifications
- Bachelor’s Degree + 5 years sales/marketing experience/project management, OR
- 9 years experience in sales/marketing/project management, OR
- 4 years CDW PPM Experience + 5 years in sales/marketing/project management
- Exceptional verbal and written communication skills with the ability to effectively interact with all stakeholders
- Proven ability to effectively and strategically engage with executive leadership
- Demonstrated ability to build and maintain strong business relationships
- Proficient in Microsoft Office applications
- Expert financial and business acumen
- Exceptional strategic agility and analytical skills
- Expert presentation skills
- Proven track record of driving results
- Bachelor’s degree with a concentration in marketing
- Previous experience in the technology industry. Prior experience in Supply Chain, Pricing, Merchandising or Program Management
