Ppc And Sem Marketing Specialist

PPC and SEM Marketing Specialist 

Outlier is looking for a motivated PPC and SEM Marketer to join our growing digital marketing team. This role provides an opportunity to work on digital marketing for multiple brands with over 1000+ locations across US/Canada and digital properties in locations across US/Canada that more than a million users engage with monthly.

Our ideal candidate is a self-starter, loves collaborating, and is familiar/experienced with customer acquisition/engagement through online channels (ex: Google, SEO, PPC).

Responsibilities

● Design, execute, and maintain ROI-focused targeted ad campaigns

● Write and edit ads used for paid advertising in search and display

● Analyze trends and make data-driven decisions

● Produce detailed analysis and reports of campaigns

● Produce spreadsheet reports on advertising results, search terms, and ranking

● Conduct keyword research to inform campaigns

● Review search terms and rankings to monitor performance and make recommendations for improvement

● Test digital properties (Website, Google Business Profiles) periodically to ensure all businesses are accessible online

● Produce engaging copy for various channels, ensuring the pieces adhere to the overall strategy, tone, and message of the Brand

● Optimize copy and landing pages for search engine marketing

● Present campaign performance metrics, goal tracking, and results to senior management team including suggestions for campaign improvement

● Collaborate with marketing team members, as well as across other teams to ensure focuses and campaigns align with overall company goals and initiatives

● Ability to manage multiple projects and meet internal and external deadlines

Requirements and skills

● Bachelor's Degree in Marketing or a relevant field

● 3+ years of experience working in paid advertising and SEO

● Experience with Google Adwords and Google web tools

● Good writing/editing skills (Review blogs, write ad copy, social posts, website content)

● Basic proficiency in Excel/Spreadsheets and Google Tools

● Fun to be around, adding positive energy to the room

● Willingness to wear multiple hats in the marketing department

● Ability to adapt to new situations quickly in an ever-changing industry.

● Lives in Phoenix metro area; this is not a remote position

● Fast learner and comfortable with technology

How To Apply

To apply, submit your resume and a response to the following questions.

● What’s something you have worked on that you’re especially proud of the results?

● What is it about the role that makes it a good fit for you?

What we’ll give you

● A place to be yourself and have fun

● A team that appreciates and values your contributions

● A nimble business environment with the opportunity to grow and make a difference

● Flat organization to encourage efficient decision-making and creativity

● Comprehensive healthcare plans, including dental and vision

● Company paid HRA contribution

● Medical FSA and Dependent Care FSA

● Disability and life insurance

● Employee assistance plan

● 401K Program

● Flexible paid time off

● On-site coffee shop with monthly per diem

● Career development and training

● Healthy food and snacks (and sometimes donuts)

● Customized workspace

● And more!

About Outlier

We use creativity and capital to buy, start and grow exceptional businesses.

As one of the largest private companies in the US, we buy and grow businesses that are leaders in their niches. We also start our businesses when we see opportunities we can’t take advantage of through acquisition.

Over 12,000 people work under our brands daily, driving $1B in revenue. Whatever your experience, education, background, race, gender, sexual identity, or what you have, bring it. We believe our diversity is one of our greatest strengths, with a team that challenges each other and brings fresh new points of view. Yet despite our scale, we remain flat and nimble with hands-on leadership, operations, and a focus on measurable results.

Our brands span multiple industries, including healthcare, real estate, entertainment, consumer durables, and aerospace, with a particular specialty in building franchise organizations. We offer significant growth opportunities across our network of businesses, promoting from within whenever possible. We don’t pay attention to formalities or backgrounds - if you can get the job done, we want you here.