Digital Marketing Specialist

Our Manufacturing client in Casa Grande, AZ is looking for a skilled, Digital Marketing Specialist to join their team!

What the role entails

• Develop and drive Digital Marketing strategies, taking ownership of day-to-day operations and success.
• Manage budgets for social ad spend across various platforms, planning and executing email marketing campaigns.
• Participate in expanding Digital Marketing strategies through roadmap development.
• Edit and occasionally develop new templates for WordPress websites and landing pages.
• Ensure data integrity on internal and external websites, maintaining up-to-date information.
• Manage literature stocks and external resources including print, video, photography, and web design.
• Support SEO implementation, copywriting, and layout of advertisements.
• Lead campaigns from concept to launch, supervising the inventory of corporate artwork and media.
• Understand and implement channel best practices and media unit types.
• Develop and manage content calendars across social platforms, reporting regularly on campaign performance.
• Draft emails, social media content, blog posts, and ad copy, ensuring SEO best practices.
• Maintain digital properties including presentations and collateral.
• Develop and monitor campaign budgets, reporting on Digital Marketing campaign performance.
• Oversee CRM integrations, lead nurturing activities, and lead outcome reporting.
• Produce quarterly internal marketing updates.

EDUCATION and/or EXPERIENCE 

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Minimum of three years of experience in Digital Marketing, ideally in an agency or brand environment

ADDITIONAL PERFERRED QUALIFICATIONS 

• 2-5 years of experience in Digital Marketing, preferably in the manufacturing sector.
• Strong experience with HubSpot and inbound marketing principles.
• Knowledge of local SEO practices and website management.
• Exceptional project management skills, adaptable to a dynamic environment.

 ADDITIONAL KEY RESPONSIBILITIES

• Social Media Management across various platforms for brand visibility and engagement.
• Google AdWords Campaigns: Implement and monitor PPC campaigns for optimal ROI.
• HubSpot Proficiency for inbound marketing strategies and CRM.
• Local SEO optimization including managing Google My Business listings.
• Analytics: Track performance using tools like Google Analytics.
• Website Management: Ensure content alignment with marketing strategies.
• Design Skills: Use Canva for creating digital content.
• Project Management: Handle multiple projects in an agile environment.
• Branding: Maintain brand identity through digital channels.

OTHER SKILLS

• Proven ability in leading SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Data analysis skills with a focus on evidence-based recommendations.
• Experience in Email Marketing Platforms like Constant Contact or Mail Chimp.
• Proficiency in running paid social campaigns on platforms like LinkedIn, Facebook, Instagram.
• Familiarity with WordPress, Google Analytics, HTML, and back-end website development.
• Experience with Canva, and Adobe Creative Suite is a plus.
• Strong critical thinking, self-motivation, and time management skills.
• Knowledge of SEO research tools like MOZ, Google Keyword Planner, SEM Rush.
• Proficiency in CRM and marketing automation platforms, Microsoft Office Suite.
• Excellent written and oral communication skills, with effective project management abilities.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• Must be able to lift maximum of 50 pounds on an occasional basis.
• Prolonged periods sitting or standing at a desk and working on a computer. 
• Occasionally required to travel.