Optimization Marketing Analyst

• Salary: 90k-110k depending on experience
• Hybrid Role
• Must Have Adobe Analytics experience
• Must Have Experience with SQL and Tableau 

• Build and operationalize measurement framework for all digital marketing initiatives including test and learn growth programs and ongoing programs
• Oversee, monitor, and report on performance across digital channels including tracking key metrics such as traffic, engagement, conversion, AOV, CAC, LTV etc. 
• Develop recommendations to enhance both tactical and strategic campaigns and business outcomes 
• Track ROI and overall marketing spend 

• 5+ years’ work experience plus bachelor's degree or equivalent combination of education and experience
• 3+ years’ experience in digital marketing analytics, must include measuring performance of site, paid search, paid media, digital advertising and display
• Advanced level proficiency using Adobe Analytics and Excel
• Thorough understanding of channel mechanics, KPIs and best practices for e-commerce, paid media and retargeting; experience measuring campaign performance, and paid media ROAS
• Strong analytical skills including experience building measurement and testing plans, generating models for performance projections, and analyzing results
• Excellent listening and oral and written communication skills; must quickly understand program business objectives and translate those goals into measurable, channel-specific success metrics 
• Proven ability to independently manage multiple projects and shift priorities based on business needs

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