Address
Form of workDo you have a background and passion for telling an inspiring brand story? Do you love creativity and design work? Do you want to turn your experience, education, and love of art into a creative career enhancing brand awareness and increasing customer engagement for a growing local, Maine-based, family company? If so, consider applying at R.H. Foster for our Marketing Specialist opening today!
The Marketing Specialist will work with and support our Directors and Operations teams to increase brand awareness by creating media campaigns, advertisements, spotlights, and other electronic & print media for our social media platforms, tradeshows, physical locations, and websites.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Responsibilities
Work with Directors and Operations Teams over various departments to develop communications and create marketing campaigns
Collaborate with internal teams to develop and monitor strategic marketing initiatives
Collaborate with Digital Marketing Specialist to develop digital & print communications and brand campaigns, both external and internal
Develop, write, and edit creative and technical content across different marketing mediums
Develop print content & marketing materials that follow company brand guidelines for tradeshows, conventions, and other events
Assist and collaborate with Digital Marketing Specialist on developing content for social media platforms and other company websites
Assist and collaborate with Digital Marketing Specialist on developing and managing content placement schedules for new digital media and scheduled programs
Retain and manage company's media & advertising library
Manage company websites
Utilize digital media, social media, and print campaigns to increase brand awareness
Assist and collaborate with Digital Marketing Specialist on content for the company's social media channels that follow the vendor's policies as well as the company's best practices
Audit and manage brand consistency across all platforms, digitally and print.
Analyze and report on performance and efficiency data to Executive Team for implemented campaigns
Stay current on media trends, marketing trends, & technology through Education and/or Experience
Education/Experience
Bachelor's degree in marketing, communications, information science and/or minoring in digital media, studio/digital art, marketing, or a related field and a minimum of two years in the digital media and/or marketing field.
We also encourage candidates with an associate degree or accreditation from a college or technical school in similar fields with three years in the digital media and/or marketing field to apply.
Marketing Media Skills
Advanced or expert level experience with web analytic tools, web design, and content management.
Advanced or expert proficiency with applications in the Adobe Suite, including Photoshop, Illustrator, InDesign, Premier Pro, After Effects, etc.
Knowledge of spreadsheet and word processing software.
Preferred but not required is knowledge of web programming languages (HTML, CSS, JavaScript).
Expert familiarity with social media platforms and utilization of advertising services.
Proficiency creating print media, including flyers, advertisements, brochures, etc.
Knowledge of current digital media trends and ability to research upcoming trends.
RH Foster is an Equal Opportunity/Affirmative Action employer. All qualified applicants are considered for all positions without regard to race, color, religion, sex, ancestry or national origin, age, sexual orientation, marital status, disability, protected veteran status or any other legally protected status.
