SEO/SEM Specialist

About us

In Old Norse a Saga was a tale told of an amazing journey. There can be no better descriptor of our company than that. While we are, and always will be, at our heart a company that owns and operates some of the finest small and mid-market radio stations in the United States, our fully realized mission is to create radio that informs, entertains and delights our local communities and to leverage the audiences thus created to help local advertisers connect with their customers. The best way for us to accomplish that goal is by combining the power of radio with the down-funnel precision of display and SEO/SEM and that's where you come in. We are looking to move some of these digital capabilities in-house and need the right person to helm the effort. If that sounds like you then please reach out today!

JOB SUMMARY:

This position is responsible for managing all SEO | SEM (Search Engine Optimization | Search Engine Marketing) activities spanning:

• Keyword strategy, content strategy, link building, on-page SEO to increase organic search rankings and drive search traffic from mostly on Google, with some support for Bing, Yahoo, and other search engines, including GBP.

• Marketing a business/organization using paid advertisements. Must have the ability to create and oversee paid ads while continually optimizing for performance.

DUTIES AND RESPONSIBILITIES:

• Provide guidance for optimizing copy and landing pages for SEO, including writing Meta Titles and Descriptions.

• Perform ongoing keyword research including the discovery and expansion of keyword opportunities.

• Conduct research and implement content strategies for ongoing SEO success.

• Recommend changes to the website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Execute tests, collect and analyze data and track metrics on an ongoing basis using Google Analytics as the foundation. Work with some or all A/B split testing, heat maps, filters, funnels, etc.

• Ad creation and management.

• Use retargeting platforms such as Google Ads to manage ad performance.

• Use SEO Management software, such SEMRush, Screaming Frog etc. to gather intel and make recommendations for increased performance.

• Responsible for ensuring keywords are part of the content strategy for clients.

• Analyze ongoing key performance indicators and provide recommendations for continual improvement.

• Collaborate and communicate with management and sales teams in a clear, concise and effective manner, providing technical guidance.

• Be in direct communication with client when needed.

• Complete projects and assignments on schedule, and within budget and effectively manage influences and impacts to schedule and budget.

• Accurately track and post time in project management software within 24 hours of time being worked.

REQUIRED SKILLS AND ABILITIES:

• freelance/contractor/agency experience.

• Mid-level: of paid SEO/SEM work.

• Strong level of proficiency in creating SEO strategy and driving traffic/engagement.

• Proven SEM experience managing PPC campaigns and adhering to budgets across relevant platforms such as Google, Yahoo, and Bing.

• Working knowledge of WordPress.

• Excellent communication skills.

• High attention to detail.

• Solid understanding of performance marketing, conversion and online customer acquisition.

• Strong organizational skills and able to handle multiple projects simultaneously and meet deadlines.

• Experience with estimating level of effort to perform project and/or tasks.

• Fluency in Microsoft Office Suite, the Google Suite, Google Tools, and familiarity with all popular browsers.

• Must enjoy working in diverse subject matter.

• Good critical thinking, analytical and problem-solving skills are necessary.

• Ability to work well with others and exercise good judgement.

This is an exciting opportunity for an experienced SEO/SEM Specialist to join our team. We offer competitive compensation and benefits packages. If you are passionate about driving organic traffic and improving search engine rankings, we would love to hear from you.

Please note that only qualified candidates will be contacted for further consideration.

Job Type: Full-time

Pay: $55,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Hybrid remote in Portland, ME