Marketing Specialist

DEPARTMENT OF ADMINISTRATIVE AND FINANCIAL SERVICES

BUREAU OF ALCOHOLIC BEVERAGES AND LOTTERY OPERATIONS

Opening Date: February 16, 2024

Closing Date: March 4, 2024

Job Class Code: 0965
Grade: 22
Salary: $45801,60 - $61,443.20/Annually
Position Number: 016800113

JOB DESCRIPTION:

This is administrative services work in the promotion of specific lottery games and the improvement of marketing processes. Responsibilities include analyzing market data, assist in developing a marketing program, making frequent contact to promote products, updating lottery website and engaging with players through social media. Work is performed under limited supervision.

TYPICAL DUTIES:

• Assist the marketing manager with marketing strategies. Identifies, researches, and recommends promotional marketing opportunities in order to encourage sales growth.
• Works with the marketing manager and advertising agency in developing point of sale material, sourcing promotional material and development of market strategies.
• Collaboratively works with Lottery vendors and marketing department on promotional scheduling and content.
• Works with the Lottery’s Loyalty Program assisting in planning promotions, review and approve loyalty program content.
• Review and approve winners list for various promotions. Contact promotion winners and manage claim process with such winners.
• Work with vendors on social media content and posts. Monitor site for appropriate content and respond and engage with followers. Reviews other Lottery social media channels for new ideas and concepts.
• Assist in winner awareness program, photograph winners for social media posting and advertising opportunities. Engage with winners for social media content.
• Work with Lottery website vendor in updating website information on new games, game changes and general content to keep information updated and accurate.
• Review other lottery websites and lottery related sites to keep updated on lottery news and trends.

REQUIRED SKILLS AND KNOWLEDGES:

• Knowledge of marketing and promotional methods and procedures.
• Knowledge of marketing and research and statistical methods and procedures.
• Ability to communicate effectively.
• Ability to write clearly and effectively.
• Ability to gather and analyze market data, determine market trends and prepare market analysis reports.
• Ability to work independently.
• Ability to develop and maintain effective working relationships.

MINIMUM QUALIFICATIONS:

• A six (6) year combination of education, experience, and/or training in business administration, marketing, sales, public relations, or directly related field.

BENEFITS:

No matter where you work across Maine state government, you find employees who embody our state motto—"Dirigo" or "I lead"—as they provide essential services to Mainers every day. We believe in supporting our workforce's health and wellbeing with a valuable total compensation package, including:

• Work-Life Balance – Rest is essential. Take time for yourself using 13 paid holidays, 12 days of sick leave, and 3+ weeks of vacation leave annually. Vacation leave accrual increases with years of service, and overtime-exempt employees receive personal leave.
• Health Insurance Coverage – The State of Maine pays 85%-100% of employee-only premiums ($10,150.80-$11,942.16 annual value), depending on salary. Use this chart to find the premium costs for you and your family, including the percentage of dependent coverage paid by the State.

• Health Insurance Premium Credit – Participation decreases employee-only premiums by 5%. Visit the Office of Employee Health and Wellness for more information about program requirements.

• Dental Insurance – The State of Maine pays 100% of employee-only dental premiums ($350.40 annual value).

• Retirement Plan – The State of Maine contributes 13.41% of pay to the Maine Public Employees Retirement System (MainePERS), on behalf of the employee.
• Gym Membership Reimbursement – Improve overall health with regular exercise and receive up to $40 per month to offset this expense.
• Health and Dependent Care Flexible Spending Accounts – Set aside money pre-tax to help pay for out-of-pocket health care expenses and/or daycare expenses.
• Public Service Student Loan Forgiveness – The State of Maine is a qualified employer for this federal program. For more information, visit the Federal Student Aid office.
• Living Resources Program – Navigate challenging work and life situations with our employee assistance program.

• Parental leave is one of the most important benefits for any working parent. All employees who are welcoming a child—including fathers and adoptive parents—receive four weeks of fully paid parental leave. Additional, unpaid leave may also be available, under the Family and Medical Leave Act.
• Voluntary Deferred Compensation – Save additional pre-tax funds for retirement in a MaineSaves 457(b) account through payroll deductions.
• Learn about additional wellness benefits for State employees from the Office of Employee Health and Wellness.

There's a job and then there's purposeful, transformative work. Our aim is to create a workplace where you can learn, grow, and continuously refine your skills. Applicants demonstrate job requirements in differing ways, and we appreciate that many skills and backgrounds can make people successful in this role. As an Equal Opportunity employer, Maine State Government embraces a culture of respect and awareness. We are committed to creating a strong sense of belonging for all team members, and our process ensures an inclusive environment to applicants of all backgrounds including diverse race, color, sex, sexual orientation or gender identity, physical or mental disability, religion, age, ancestry, national origin, familial status or genetics. If you’re looking for a great next step, and want to feel good about what you do, we’d love to hear from you. Please note reasonable accommodations are provided to qualified individuals with disabilities upon request.

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