Marketing Executive - Paid Search And Display

Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances reSearch and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we’ve been doing this in an unbroken arc since 1798.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

We have an exciting opportunity for a Paid Search and DisplayMarketing Executive to join our Performance Marketing Team. The main purpose of this role is to support the Paid Search team with PPC activity that drives performance and achieves business goals.

Reporting into the Paid Search Marketing Manager you will support with the planning, delivery and reporting of brand aligned, ROI maximised, effective and efficient PPC marketing activity.

The role sits with the Digital Delivery, Societies and Propositions Group and has a global remit, covering all regions.

What you will be doing:

• Supporting the Paid Search team with developing PPC strategies that deliver on key business objectives
• PPC Account Management at every stage of the campaign lifecycle; including planning, set-up, optimisation and reporting
• Working with the Paid Search Marketing Manager to identify areas of improvement and business growth across our PPC campaigns
• Supporting the Paid Search manager with delivering performance insights and managing relationships with internal stakeholders
• Working with the Paid Search Marketing Manager on collaborating with Regional teams, Marketing Analytics team, Workflow Managers, and others to ensure campaign strategy and spend plans are fully optimised and drive the best possible conversions and maximise ROI
• Keeping up to date with the latest developments and trends across all facets of PPC in order to become a subject matter expert for Paid Search marketing across T&F

This is a great opportunity for a digitally savvy individual with experience working in search marketing, looking to take the next step in their career. Most importantly, we're looking to recruit a passionate, engaged, and ambitious individual who is proactive and eager to learn.

What we are looking for:

• Self-starter – keen to learn, develop and doesn't shy away from taking on new challenges
• Experience with Google Ads and Analytics (GA4 Preferable)
• Analytical mindset and critical thinking; able to analyse data and make data-driven proposals
• Strong time management and organisational skills; attention to detail and accuracy are crucial
• Excellent communication and interpersonal skills (written and verbal) with an ability to present to different internal stakeholders
• Knowledge of Microsoft Excel

What we offer in return:

• Annual salary of circa $60k - $67k
• An excellent work/life balance with a fantastic, flexible working culture
• Paid sick time
• Ample paid time off
• 3 additional discretionary days off during the holiday season at the end of the year
• Paid parental leave
• Medical & vision benefits
• 4 volunteering days per year
• 401(k) match
• Flexible working schedule
• Seasonal social and charitable events
• Training and development

This role will be based in the United States and you must have the right to live and work in the US. Taylor & Francis has flexible hybrid working options for how employees can work based on their role.

Closing Date: Applications will close on 26th March 2024. Applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising. We therefore encourage you to apply at the earliest opportunity.

Taylor & Francis Group an Informa Business

We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact recruitment@tandf.co.uk

Being Yourself at Taylor & Francis

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.

https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/