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SalaryJob Summary:
The Marketing Coordinator at C.N. Wood will develop and execute marketing initiatives and support day-to-day functions that pertain to marketing. Daily activities include organizing local marketing events, implementing marketing programs, and maintaining digital and print communications to increase brand awareness.
Duties / Responsibilities:
- Collaborates with management team to develop branding messages and campaigns for the sales, rentals, service and parts departments.
- Develops and expands company’s web presence through social media, email, web advertising, and other online sources; promotes company brand through these channels.
- Coordinates, tracks, and assists team members with event and trade show planning.
- Collaborates with web development and design partner; provides guidance on marketing-related aspects of the company’s web presence.
- Develops and distributes materials related to sales, training, and marketing.
- Assists with production of company newsletter that is distributed internally and externally.
- Develops and maintain positive professional relationships with each of our vendors marketing teams to implement their marketing standards into our marketing efforts.
- Assists with designing, ordering, and budgeting of all promotional materials.
- Assists with budget preparation for marketing department.
- Collects and compiles customer feedback in an easily reviewed and understood format for review by company management and leadership.
- Provides all other campaign/marketing support as needed.
Qualifications/Experience/Attributes:
- Bachelor’s degree in marketing, business administration, communications, or related field preferred but not required.
- Experience producing and managing social media accounts.
- Ability to work independently on projects.
- Experience with events, trade shows, or similar planning.
- Experience using Adobe Creative Suite (or equivalent).
- Ability to communicate effectively with management.
- Able to multitask and prioritize effectively.
- Detailed-oriented problem solver with a positive attitude and strong organizational skills.
- Proficiency in Microsoft Office
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
Occasional Travel (trade shows, vendor partner marketing summits, professional development opportunities, etc.)
