At Virtual Radiologic (vRad) you make a difference. Your skills, energy, and passion for results drive us to achieve strategic growth objectives and deliver quality patient care across the United States.
Virtual Radiologic is a national radiology practice and leader in the development of radiologist workflow technology. The dedication of vRad team members enables us to sustain our unique market-leading position and to provide the best quality and service to our customers and the patients we jointly serve. vRad team members exhibit energy and a passion for service excellence in our casually professional and collaborative work environment. We continually reward team members who embrace our fast-paced culture and who go the extra mile for our customers with internal recognition programs.
At vRad you make a difference.
WE ARE CURRENTLY LOOKING FOR A MARKETING & CONTENT SPECIALIST.
This position can be fully remote or hybrid out of our Eden Prairie, MN office.
As the Marketing and Content Specialist, you will be a key member of the vRad marketing team. This role is an exciting opportunity to design marketing campaigns, create content leveraging our strong value propositions, and execute your work on the HubSpot platform. Your efforts will be instrumental in helping achieve vRad’s goals for radiologist recruitment/retention, practice growth, and client retention.
vRad Marketing is a fun, agile, and fast-moving team that makes a significant impact by delivering high-quality work in the name of vRad’s mission to bring exceptional radiology care to all patients—anytime, anywhere. We enjoy outstanding working relationships across the practice and are recognized for the value and creativity we bring to a wide range of business objectives.
vRad is the nation’s largest teleradiology practice that is revolutionizing how radiology care is delivered. Learn more here.
Essential Duties and Responsibilities:
- Design new and effective marketing campaigns in partnership with radiologist recruiting and sales leaders.
- Write content to support campaigns and marketing initiatives including copy for email, video story lines, website, social media, digital ads, etc.
- Execute and manage campaigns.
- Manage and maintain the marketing elements of HubSpot Marketing Hub (in partnership with a vRad data analyst) including workflows, landing pages, forms, chat, contact properties, reporting, dashboards, etc.
- Expand and improve the use of automated marketing solutions in HubSpot.
- Assist the marketing aspects of vRad’s online (webinar) and in-person events as needed.
- Perform other marketing support duties as assigned.
- Adhere to vRad’s corporate identity and branding guidelines.
Qualifications/Education:
- Bachelor’s degree in marketing or related field (or 4 years of related work experience in lieu of a degree)
- Minimum 5 years of marketing experience.
- Strong knowledge of, and experience with HubSpot Marketing Hub.
- Exceptional writing and communication skills with the ability to create finished content in a variety of formats and voices.
- Ability to create all components of an effective marketing campaign.
- Sound understanding of marketing principles.
- Strong work ethic and initiative to meet deadlines.
- Excellent organizational skills with the ability to prioritize multiple projects.
- Tech savvy with the ability to learn and utilize platforms such as WordPress, Sharepoint, etc.
- Ability to work independently and think strategically with a strong sense of project ownership.
- Detail-oriented with an eye for design a plus.
- Ability to travel up to 2x per year.
The salary for this position is $70,000-80,000 per year. The rate for this role represents the numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. In addition to base salary, vRad offers eligible team members and their dependents comprehensive health benefits and programs including medical, vision, dental, life insurance and more.
Team member Benefits
vRad offers team members and their families programs, tools and resources to live a healthy life, provide for financial security and plan for their future. Below are the programs offered to full-time team members. To learn more about individual programs, please contact recruiting@vrad.com
Medical Insurance
Health Savings Account and Flexible Spending Accounts
Dental Insurance
Vision Insurance
401(k) Retirement Savings Plan
Accidental Death and Dismemberment
Short and Long Term Disability
Voluntary Accident Insurance
Voluntary Critical Illness Insurance
Pet Insurance
Identity Theft Insurance
Legal Insurance
Life Insurance