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SalaryJob Title:Social Content and Paid Media Specialist
Area: Digital & Content
Reports to:Social Media Strategy Lead
Classification: Exempt
Location:Evanston, IL
This position is designated as Hybrid - Fully Flexible and is expected to work from our World Headquarters office once per month to several times a week. The specific days in the office are determined by managers based on business requirements. Rotary is under the jurisdiction of Illinois employment laws; we require all employees to live within reasonable daily commuting distance to Evanston.
Organization Overview
Rotary is a membership organization that unites people from all continents and cultures who take action to deliver real, long-term solutions to pressing issues facing our communities and the world. Each year, Rotary members expand their networks, build lasting relationships, and invest more than $300 million and 16 million volunteer hours to improve lives and create positive change in the world. In exchange for hard work and dedication in support of Rotary’s clubs, members and other participants, and their humanitarian service projects, our employees receive competitive salaries, flexible schedules, comprehensive benefits, and job enrichment. To learn more, visit http://www.rotary.org.
Rotary’s Commitment to Diversity
As a global network that strives to build a world where people unite and take action to create lasting change, Rotary values diversity and celebrates the contributions of people of all backgrounds, regardless of their age, ethnicity, race, color, abilities, religion, socioeconomic status, culture, sex, sexual orientation, and gender identity.
General Overview
This position supports the Social Media & Audience Development team and is responsible for publishing social media Content and managing paid social campaigns at Rotary International. You will have the opportunity to create content for multiple social networks and develop campaigns that measurably increase affinity for, understanding of, and advocacy for Rotary International in support of Rotary’s Social Media strategy. You’ll be able to collaborate with creators and social channel managers across the Communications group. Your contribution will be critical to the success of Rotary’s strategic priorities. The Social Media & Audience Development department fosters an innovative and entrepreneurial mindset and shares a flexible hybrid work style.
You Will Have
- A degree in a communications, marketing, or related discipline.
- 2-5 years’ experience in digital media, marketing, or public relations with a focus on social media
- Excellent writing and copy-editing skills and experience writing for multiple social media audiences and platforms
- Proven experience overseeing paid social media campaigns
- Demonstrated knowledge of both popular and emergent social networks and digital platforms with the ability to implement strategy across various media
- Experience with social media publishing and creative platforms such as (but not exclusively) Sprout Social, Meta Business Manager, Google Ads, Adobe Analytics, Canva, Office 365 Suite, and Adobe
- Creative Cloud
- Experience creating and publishing content across social media, including Facebook (and Instagram), LinkedIn, Twitter (X), and YouTube
- Demonstrated comprehension of paid social/digital and programmatic marketing best practices
- Knowledge of social media strategic planning, measurement, and content marketing, and a proven ability to execute quickly and accurately in a fast-paced environment
- Knowledge of creative best practices and principles for social and digital media
- Strong organizational skills to effectively manage resources and the execution of multiple projects on an ongoing basis
You Are Good At
- Written, verbal, and interpersonal communication skills
- Working with diverse, global, multicultural audiences and organizations
- Assessing goals and challenges, creating realistic solutions, identifying pros & cons, and making recommendations
- Effectively communicating complex and technical information in an understandable manner
- Giving presentations and guidance to various audiences from different disciplines and levels
- Working effectively in a collaborative team environment
- Developing and maintaining strong working relationships with both internal and external stakeholders
You Will Be Responsible For
Social Media Content
- Creating, collaborating, and publishing social media Content and messaging on Rotary’s flagship channels, including Facebook, Instagram, Twitter (X), LinkedIn, and YouTube, under the supervision of the Social Media Strategy Lead and working closely with the Social Media Strategist
- Developing and scheduling posts for multiple social media channels, featuring content supporting Rotary’s multiple causes, initiatives, and events
- Supporting the Social Media Strategy Lead in content creation, curation, and posting on Rotary leadership social channels
- Supporting and partnering with the Social Media Strategist in content creation and posting on Rotary flagship social channels
- Partnering with colleagues on the Design, Visual Media, Marketing, and other teams to develop social-first creative concepts
Paid Social Media Marketing
- Creating a paid social media strategy with a $200,000 budget to support Rotary Content and initiatives with the Social Media Strategy Lead, and working closely with the Manager of Social Media
- Developing and programming paid social campaigns for Rotary social media channels
- Collaborating with colleagues on the Marketing & Communications and Social Media teams to align paid social campaigns with marketing plans and seasonal objectives and initiatives, including the annual convention
- Manage creative development of assets to support paid campaigns in multiple languages, in collaboration with Visual Media, Digital Content, and Global Communications and Design teams
- Coordinating with the Supervisor, Social Analytics and Audience Development, and the Data Insights Lead on Paid Media campaign reporting, analytics and insights
- Leveraging paid social media to support brand advertising campaigns, and flagship events, including the annual convention and World Polio Day
Leadership Attributes
- Collaboration: Builds partnerships and works jointly with others to meet shared objectives.
- Accountability: Have a clear sense of ownership and take personal responsibility for actions.
- Innovation: Move Rotary beyond traditional ways of thinking
- Strategy: Identify Rotary’s opportunities and design approaches that align with our strategic goals.
Why work for Rotary?
- Generous medical, dental, and vision benefits package
- Progressive 401k matching contributions
- Above market and generous paid time off package
- Tuition reimbursement
- Professional development opportunities
- On-site cafeteria and coffee bar with special pricing for Rotary employees
- Flextime-several different work schedules to choose from
- Close to CTA, Metra, a variety of stores, and many food options
Please note:
Rotary does not provide VISA sponsorship or relocation assistance.
