Content Specialist

We are looking for a motivated individual with a passion for content creation to join our team and help develop and execute our Search Engine Optimization initiatives.

Responsibilities

• Under direct supervision, assist in the development and execution of SEO strategy to achieve company objectives.
• Implementation of site audit recommendations.
• Execution of content strategy.
• Keyword and content topic research.
• Execution of link building strategy.
• Keyword-content mapping.
• On page and off page optimizations.
• Content restructuring, copy revision, content redesign recommendations.
• Coordination of externally produced content.
• Design, implement and strengthen topically focused content sections to improve SEO performance and user engagement.
• Site structure/internal link audits.
• Schema development and implementation.
• Use research and analytical insights to inform content planning, ideation and creation.
• Enhance online presence, brand reputation and social media engagement.
• Contribute to Forum/Blog and Article postings on behalf of Compare.com
• PR and media outreach.
• Competitive analysis.
• Undertake continuous analysis of competitive environment and consumer trends in the industry.
• Help people find us on Google

Requirements

• Bachelor's degree with at least 2 years of hands-on, SEO-focused content creation experience.
• Strong understanding of inbound marketing tactics, such as keyword research, content creation, social media monitoring and publishing, landing page optimization, email marketing and other forms of content marketing.
• Team player, willing to go the extra mile to meet deadlines and help coworkers.
• Able to multi-task and switch gears quickly while maintaining a positive attitude.
• Experience working with outside vendors and agencies to make sure marketing goals are being accomplished.
• Ability to think creatively and innovatively.
• Excellent communication and decision-making skills
• Strong relationship building skills and experience working with colleagues and partners at all levels.
• Ability to take initiative to create and improve processes.

Tools:

Required:

• WordPress (advanced)
• Google Analytics
• SEO tools (SEMRush, aHrefs, Moz, Screaming Frog, Majestic, etc.)
• Google Search Console
• Basic HTML
• Social Media monitoring tools

Desired:

• Video creation / editing
• Adobe Suite
• Google Ads
• Facebook Ad Manager

Benefits

• Health
• Dental
• Vision
• 401K