Sr. Specialist, Digital Content Management

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Lake Bluff, IL location in the PA Public Affairs division.

The Sr. Specialist, Digital Content Management is part of the Corporate Communications team, a group within Abbott’s Global Marketing and External Affairs organization. They will also be responsible for the overall management, training, and monitoring of our global communication channels. The ideal candidate will have a strong understanding of digital channel and Content Management and experience identifying and gathering performance metrics.

What You’ll Work On

• Provide day-to-day technology support that allows the Corporate Communications team to reach employees throughout the world with company news including publishing, distribution, posting of all-employee emails from our CEO, weekly digest emails, stories, videos, and more.
• Lead all aspects of channel management including training current and future administrators, provisioning access, and providing guidance on system best practices.
• Measure, monitor, and analyze reach and engagement across all communications channels and content to understand what systems are most effective in reaching employees and what content is resonating.
• Gather and analyze key initiative success metrics throughout the year.
• Identify, create and/or curate content to promote events, activities, or news on our intranet or in our weekly digest email.
• Support search engine optimization including reviewing search analytics, creation of recommended results, and identifying areas for improvement.
• Serve as liaison to IT and system support teams to ensure system and technology reliability and escalate issues when necessary.
• Manage and respond to inquiries received in multiple function email boxes, including identifying trends that influence changes to our internal communications channels and responding and/or triaging feedback from our search tool.
• Other duties as assigned.

Required Qualifications

• Bachelor’s degree in business, marketing, technology, data science or related fields
• 2+ years of experience in digital marketing, channel/website administration, or data science
• Self-starter with strong interpersonal and influencing skills with superior attention to detail
• Strong analytical skills, sound judgment, and the ability to understand complex technologies
• Resourceful problem-solver and comfortable with unstructured data

Preferred Qualifications

• 4-6 years of experience in digital marketing, channel/website administration, or data science
• Experience in project management, Microsoft O365, Firstup and Adobe Analytics
• Excellent writing skills, with an eye for proofreading and grammar
• Strong team player with demonstrated ability to navigate across functions and divisions

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an

Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $72,700.00 – $145,300.00. In specific locations, the pay range may vary from the range posted.