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Form of workAbout GOLFTEC Enterprises:
GOLFTEC Enterprises is a dynamic and innovative organization that encompasses two leading companies in the golf industry: GOLFTEC and SkyTrak. With a shared mission to help people play better golf and have more fun, GOLFTEC Enterprises is at the forefront of revolutionizing golf instruction and technology.
GOLFTEC, the world leader in golf lessons, utilizes cutting-edge training systems and proprietary swing motion capture technology called OptiMotion, which provides Students and Coaches with instant and data-driven feedback to improve their game.
SkyTrak is golf's most popular consumer launch monitor and golf simulator, offering golfers the data and insights needed to track performance, play better golf and have more fun. Together, GOLFTEC Enterprises is revolutionizing the way golf is learned, practiced, and enjoyed by golfers of all levels.
Position Summary:
Join our dynamic team as a Content Producer for the leading golf instruction and golf simulator companies in the industry. We are seeking a creative and experienced individual to spearhead content production, manage content shoots, and play a pivotal role in developing engaging creative assets. The ideal candidate will live, eat and breathe golf, in addition to having a keen eye for visual storytelling, and a proven track record in creating compelling content that resonates with diverse audiences. Working with the rest of our marketing department and reporting into our creative group, this position will play an integral role in our content strategy moving forward.
Key Responsibilities:
- Develop and implement a comprehensive Social Media Content strategy that aligns with the company's brand identity and objectives.
- Create high-quality, engaging, and visually appealing content for various Social Media platforms, including but not limited to Facebook, Instagram, Twitter, YouTube, and LinkedIn.
- Create, curate, and manage all published content (images, videos, articles) to ensure it meets brand guidelines and resonates with our target audience.
- Monitor Social Media trends, industry news, and competitor activities to identify opportunities for content creation and engagement.
- Collaborate with cross-functional teams, including marketing, design, and product, to gather content ideas, assets, and ensure consistency across all channels.
- Engage with our online community by responding to comments, messages, and inquiries in a timely and professional manner.
- Plan and execute Social Media campaigns and promotions to drive brand awareness, user acquisition, and customer retention.
- Monitor and analyze Social Media metrics, generate reports, and provide insights to optimize content performance and inform future strategies.
- Stay informed about emerging Social Media trends, tools, and best practices, and continuously explore innovative ways to enhance our Social Media presence.
Requirements & Preferences:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven work experience as a Social Media Specialist or similar role, preferably in the golf industry.
- Strong passion for golf and a solid understanding of golf culture, trends, and terminology.
- Proficient in using Social Media management tools, analytics platforms, and content creation/editing software.
- Excellent written and verbal communication skills, with a keen eye for detail and the ability to adapt tone and style for different platforms and target audiences.
- Creative mindset with the ability to think strategically and generate innovative content ideas.
- Strong organizational and multitasking skills, with the ability to meet deadlines in a fast-paced environment.
- Experience with community management and customer service through Social Media platforms.
- Knowledge of SEO principles and experience with optimizing Social Media Content for search engines is a plus.
- A proven track record of successfully managing Social Media campaigns and delivering measurable results.
- Love for golf is a must!
Benefits:
- Health Insurance (Company pays 50% of individual & family)
- Dental and Vision Benefits available
- 401(k) Plan available with employer match
- Short-Term Disability (paid for by employer)
- Paid Time Off and Paid Sick & Safe Time to use for time away
- 100% of PGA Dues paid annually
- Continuing education allowance of $500 per year
- Annual clothing allotment
