Marketing Automations Administrator

DescriptionJOB PURPOSE

Under direct supervision, the Marketing Automations Administrator is responsible for daily coordination, tracking and analysis of the marketing technology stack. Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance.

ESSENTIAL DUTIES, RESPONSIBILITIES, AND FUNCTIONS

TO PERFORM THIS JOB SUCCESSFULLY, AN INDIVIDUAL MUST BE ABLE TO PERFORM EACH ESSENTIAL FUNCTION SATISFACTORILY. REASONABLE ACCOMODATIONS MAY BE MADE TO ENABLE INDIVIDUALS WITH DISABILITIES TO PERFORM THE ESSENTIAL FUNCTIONS. OTHER DUTIES MAY BE ASSIGNED.

• Assists the Director of Marketing with development and implementation of the Credit Union’s market positioning plan.
• Conducts research of competitors’ services and products with that of the Credit Union, and analyze membership base product and service usage as directed.
• Takes a lead role in development, implementation, coordination, tracking and analysis of internal and external marketing campaigns. Make recommendations on marketing procedures, policies, promotions, products and services to the Director of Marketing.
• Provide support for the information and analytical needs of Marketing through data mining, profiling, targeting/segmentation, statistical measurements, list generation, report generation and response tracking
• Responsible for data extraction, manipulation and aggregation to facilitate a flexible reporting environment to assist leadership in the development of future strategies
• Defines requirements, creates reporting templates and manages the delivery of a wide range of consumer insight analytics in a dynamic environment while consistently seeking to optimize data queries
• Understands key objectives and assesses actionable data insights of the analytics request to support the marketing team
• Provides insights to Marketing to drive greater efficiency and effectiveness of marketing efforts
• Manage and maintain marketing technology platforms, including marketing automation, Member Data Platform, Marketing Automation, CRM, and analytics tools
• Builds, manages, optimizes, monitors, evaluates, and evolves multiple campaigns to relevant targeted audience segments on an ongoing basis.
• Creates and manages lead scoring and lead nurturing programs to increase lead conversion rates

• Manage and maintain the member database, including identifying target audiences for campaigns and segmenting the audience accordingly
• Monitor and report on campaign metrics to recognize user patterns and trends to help formulate effective marketing techniques
• Continuously improve processes and procedures to increase efficiency and effectiveness of marketing technology stack
• Stay up-to-date with industry trends, emerging technologies, and best practices related to email marketing and marketing operations
• Ensure data accuracy and compliance with industry regulations and company policies
• Perform other duties as needed upon request

SUPERVISORY RESPONSIBILITY

This position has no supervisory responsibilities.

Qualifications
MINIMUM EDUCATION AND QUALIFICATIONS

ALL EMPLOYEES MUST QUALIFY FOR AND MAINTAIN A FIDELITY BOND

• Three years’ experience in marketing is required.
• 4-year college degree in marketing or comparable field required is strongly preferred. Equivalent experienced, or combination of education and experience will be accepted in lieu of degree.
• Working knowledge of marketing automation software, Office 365 suite, Windows, Power point, Excel, Google Analytics, Google Ads platform, CTV/OTT, and Meta. Power BI preferred.
• Must have general knowledge of Credit Union industry, customer service, sales and marketing and ability to instruct others is helpful. Ability to communicate effectively with Credit Union personnel and the public is preferred.

OTHER SKILLS AND ABILITIES

Effective organizational and communication skills. Must be able to operate all basic office equipment and must be PC proficient with Windows applications. Knowledge of software applications in Windows, Excel, Word and PowerPoint. Ability to be self-motivated, work independently and manage time well.

LANGUAGE SKILLS

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, vendors, members and the general public.

MATHEMATICAL SKILLS

Ability to compute percent and to draw and interpret bar graphs.

 

REASONING ABILITY

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the employee is regularly required to remain in a stationary position up to 75% of the time. The person in the position will communicate often with members, employees and vendors in order to convey information and you must be able to exchange accurate information with them. You will constantly operate computer equipment using a keyboard, 10 touch keypads and other like office equipment to accurately calculate figures and input data. You will often reach on top of high cabinets for items; often position yourself to get under desks and cabinets; and constantly communicate effectively and efficiently with employees, members and vendors. The employee is frequently required to traverse across the office. The employee is occasionally required to climb or balance. The employee must frequently move up to 10 pounds and occasionally move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job in an indoor office environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts. The noise level in the work environment is usually moderate.

 

VCCU is dedicated to the health and well-being of all of our employees. We encourage all employees to be fully vaccinated against COVID-19 (subject to legally mandated exemptions).

 

At VCCU, we are dedicated to building an inclusive and authentic workplace that values unique voices and experiences, backgrounds and identities.  We are an equal opportunity employer who celebrates the diversity of our employees and our members and strives to represent the many communities we serve.