CRM Marketing & Automation Manager

GoodRx is America's healthcare marketplace. Each month, millions of people visit goodrx.com to find reliable health information and discounts for their healthcare - and we've helped people save $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role
In this role, you will be responsible for the execution of email, push, in-app and SMS marketing campaigns and automated workflows in support of all GoodRx product lines and CRM initiatives. You will collaborate across cross-functional teams and external partners to further our mission of developing a campaign execution Center of Excellence.

• Build multi-channel (email, push, in-app, SMS) campaigns and journeys in our Salesforce Marketing Cloud.
• Lead campaign intake, gather requirements, and tackle challenges collaboratively with stakeholders for seamless solutions.
• Work closely with all members of the CRM team and cross-functional partners to bring lifecycle campaigns to life by being hands on with all facets of campaign production including, but not limited to dynamic coding, segmentation, A/B testing, QA, and reporting/analysis.
• Follow a CRM production schedule to ensure that launch deadlines are being met.
• Perform quality assurance on every campaign to ensure that campaigns are executed error free and that the user experience is optimal.
• Monitor and report on key marketing metrics for campaigns and overall CRM programs, identifying areas of opportunity to maximize engagement, conversion and retention.
• Run experiments designed to impact key metrics.
• Ensure that new user data in support of CRM campaigns is successfully integrated into our platforms.
• Develop a technical expertise in all of our campaign and CRM related tools through daily usage and ongoing training. Stay abreast of the latest advances, updates, features and techniques.
• Assist in user training and actively promote team's user adoption of Salesforce Marketing Cloud.

Requirements:

• 4-year related degree or equivalent in work experience
• Minimum of 5 years hands on Salesforce Marketing Cloud Experience
• Proven experiencing launching complex high-touch, high-visibility omni-channel campaigns on a frequent basis in Salesforce Marketing Cloud.
• Deep understanding in digital marketing best practices, HTML, ampscript, and creative design for impactful digital communication strategies. You'll be responsible for building, dynamic coding, segmentation, testing, analysis, and optimization.
• Experience with mobile marketing channels (push, in-app messaging, SMS).
• Experience architecting campaigns to conduct reliable A/B tests.
• Experience extracting/developing campaign performance reports from marketing automation platforms and interpreting results to optimize campaign performance.
• Understanding of key email deliverability metrics and experience using deliverability platforms to maximize inbox placement and engagement.
• Effective time and resource management skills with the ability to plan ahead, meet deadlines, prioritize, and manage multiple priorities with flexibility.
• Well organized with a high attention to detail.
• Excellent communication and organization skills.

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.
San Francisco Office:
$96,000.00 - $154,000.00
New York and Seattle Offices:
$88,000.00 - $141,000.00
Santa Monica Office:
$80,000.00 - $128,000.00
Other Office Locations:
$72,000.00 - $115,000.00
GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, "Take Care of Yourself" days, 11 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!
We're committed to growing and empowering a more inclusive community within our company and industry. That's why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don't necessarily check every box outlined in the job description. Please still get in touch - we'd love to connect and see if you could be good for the role!
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.