Demand Generation Manager/ Marketing Automation Specialist

Grazitti Interactive Corp is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2007, Grazitti has been helping companies power their businesses with its Marketing Automation and cloud innovation services.

As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce, Google, Alteryx, Microsoft, Adobe, Lithium, Optimizely, Acquia, Shopify and Jive. We combine these platforms with our innovative approaches to provide effective, result-oriented solutions to our clients. We have been helping hundreds of global companies to transform their business technologies and save millions.

We are looking for proficientMarketo Specialist

As a Marketing Automation Specialist, you will be responsible for managing the Marketing Automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the Marketing Automation platform. 

Employment Type

Full Time

Experience Required

Around 4+ years of relevant experience.

Attributes and Skills Required: -

• Proven years of Marketing Automation experience.
• Expert knowledge of database management concepts and best practices.
• Strong working knowledge of Salesforce.com.
• Experience with Marketo Revenue Cycle Model, or Revenue Cycle Explorer preferred.
• Must have superior communication skills, both written and verbal.
• Must be highly organized and self-motivated with a sense of urgency.
• Strong independent project management skills.
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Able to think critically and exercise independent judgment and discretion.
• Excellent attention to detail.
• As a Marketing Automation specialist (Marketo), you are expected to work closely with the designers, developers, and project managers to implement all the programmatic and operational initiatives.
• You must be proficient in conceptualization, templatization, execution, and performance reporting of marketing campaigns.
• You are required to have hands-on experience in managing targeted email campaigns, email nurture programs, and social media.
• You are also expected to have sound knowledge of database management and segmentation.
• You should be qualified to use Marketing Automation platforms like Marketo, Pardot, Eloqua, HubSpot, and SFMC.

Roles and responsibilities:-

• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the Marketing Automation software
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
• Manage Marketing Automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
• Should be responsible for the development and execution of email marketing programs including segmentation, testing, deployment, and continually evaluating these for further improvements.
• Must be able to facilitate Marketing Automation and CRM integration and assist well with integrating additional platforms into the Marketing Automation software.
• Should be able to understand campaign metrics and distribute campaign performance to the marketing team.
• Should be able to work well with the management to define KPIs, create reports, analyze campaign performance, and recommend improvements in the campaigns.
• Should be able to perform A/B testing efficiently to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
• Should be able to support essential marketing operations initiatives in Marketo and Salesforce.