Marketing Analytics And Automation Specialist

Join Aya Healthcare, winner of multiple Top Workplace awards!
You know marketing data and analytics like the back of your hand. You have built multiple marketing attribution models for digital advertising and can communicate the data in clear ways to leadership and internal customers who aren't as versed in analytics as you are. You also get a tremendous sense of satisfaction from transforming manual or offline processes into new, automated (and scalable) processes. If this describes you, quit your job search now because we're on the hunt for a Marketing Analytics and Automation Specialist to be an integral part of our marketing team!
We're an innovative team with projects that are dynamic and evolving rapidly. If you're a hardworking, flexible, problem-solving team player who is adept with marketing attribution, comfortable with ambiguity and creating new business processes, you'll fit in perfectly (a sense of humor doesn't hurt, either).
You'll be responsible for developing, managing and executing automated, data-driven processes that support email marketing, inbound chat flows, service hubs/ ticketing systems, and sales enablement projects. This role requires both strategic and hands-on execution. If you are entrepreneurial, have a creative spirit, are a self-starter, and thrive off the energy of a startup, we'd love to chat. Bonus points if you have agency experience with attribution and analytics.
This position will work PST business hours.
Who We Are:
We're a $10+ billion, rapidly growing workforce solutions provider in the healthcare industry. We deliver tech-enabled services that help healthcare organizations meet and manage their contingent labor needs. We build and manage tech-enabled marketplaces for national and local healthcare talent and deliver contingent labor management solutions through our proprietary software platform.
At Aya, we're obsessed with creating exceptional experiences for our clients, clinicians, and employees. In fact, we put employee satisfaction above all else. Our team members are responsible for incomparable customer experience and we know that happy employees are critical to maintaining happy clients. We foster an entrepreneurial, high-energy, low-bureaucracy culture and value innovative thinking and creative problem solving. We embrace diversity in thought and backgrounds unified by a commitment to high achievement. When you join Aya, you'll be surrounded by teammates who care about you as an individual and leaders who will help you grow both personally and professionally.
Responsibilities:

• Attribution: analyze and report on the performance and ROI of paid advertising. Be on the top of relevant technology trends in digital advertising, including latest touch attribution and analytics.
• Define, report on, and optimize key metrics; should have strong data analysis and number crunching capabilities.
• Ideate, t rack, analyze and report on performance metrics, including user engagement, conversion rates, ROI, and others.
• Create audience segments and generate lists for use in email, digital targeting, etc.
• Build self-service dashboards and provide insights on results.
• Recommend and build improvements to existing systems and workflows.
• Partner with marketing, recruiting, sales, and client service leaders to automate business processes.
• Build and execute campaigns, programs and emails in HubSpot. Monitor performance and data flows between systems.
• Manage comprehensive email strategies to drive lead generation, application completion, placements and clinician retention.
• Perform A/B testing of templates, subject lines, content, and other email and landing page components to identify areas for improvement and optimize results.
• Partner with graphic designers and other marketing team members to create templates, forms, and chat flows.
• Manage and maintain email suppression lists.
• Manage task list to launch campaigns on time and according to specifications.
• Perform other duties as assigned.

Required Qualifications:

• Minimum of 2 years' experience with email and/or marketing automation systems such as Marketo, Eloqua, Pardot, or HubSpot. Recent experience is required .
• Minimum of 2 years' experience with Marketing Analytics and attribution for paid advertising.
• BS/BA degree required in related field.

What We Offer:

• Free premium medical, dental, life and vision insurance
• Generous 401(k) match
• Aya also offers other benefits to those that are eligible and where required by applicable law, including reimbursements and discretionary bonuses
• Aya provides paid sick leave in accordance with all applicable state, federal, and local laws. Aya's general sick leave policy is that employees accrue one hour of paid sick leave for every 30 hours worked. However, to the extent any provisions of the statement above conflict with any applicable paid sick leave laws, the applicable paid sick leave laws are controlling
• Celebrations! We hit our goals and reward ourselves.
• Company-sponsored virtual events, happy hours and team-building activities are always on the horizon - plus, you get a special treat on your birthday!
• Unlimited DTO - we believe in time off!
• Virtual yoga, meditation or boot camp classes offered daily

Compensation : Aya reasonably anticipates the pay scale for this position to be $34.62 to $41.35 hourly, which equates to $72,000 to $86,000 annually.
The pay scale for this position may vary if applicant possesses experience outside of what Aya reasonably anticipates for this position. Bonuses are subject to the role and your manager's discretion.
Aya is an Equal Opportunity Employer (EEO) and welcomes all to apply. Please click here for our EEO policy.