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SalarySummary
SEO/Google Ads Specialist Salary Range: $27.00 - $41.00/ Hr.
We are seeking a highly skilled and motivated SEO/Google Ads Specialist with a strong background in analytics, SEO, SEM, and Google programmatic ads. The ideal candidate will play a crucial role in developing and implementing effective online marketing strategies to drive organic and paid traffic, optimize website performance, and enhance overall digital presence.
If you are passionate about driving online visibility and have a proven track record of success in SEO and Google Ads, we invite you to apply to join our dynamic team and contribute to our digital marketing initiatives.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Key Responsibilities:
- Search Engine Optimization (SEO):
- Conduct thorough keyword research to identify opportunities for organic traffic growth.
- Implement on-page and off-page SEO strategies to improve website rankings on major search engines.
- Regularly analyze and report on SEO performance using tools like Google Analytics and SEMrush.
- Collaboration and Communication:
- Work closely with cross-functional teams, including digital content specialists and web developers.
- Communicate effectively with management team or product specialists to understand business goals and align digital strategies accordingly.
- Google Programmatic Ads:
- Design and implement programmatic advertising campaigns on the Google platform.
- Utilize audience segmentation and targeting to reach specific demographics and maximize campaign effectiveness.
- Optimize programmatic ad strategies based on performance metrics.
- Analytics and Reporting:
- Utilize analytics tools to track website traffic, user behavior, and conversion rates.
- Generate insightful reports and provide recommendations for improving digital marketing performance.
- Monitor and analyze key performance indicators (KPIs) to make data-driven decisions.
- Search Engine Marketing (SEM) and Google Ads:
- Develop and execute Google Ads campaigns across various platforms, ensuring optimal performance and ROI.
- Conduct A/B testing and other experiments to optimize ad copy, targeting, and bidding strategies.
- Stay updated on industry trends and Google Ads updates to incorporate best practices.
Employees are expected to follow instructions, procedures and to escalate any issue impacting workflow, quality, etc.
- Employees must exhibit honesty and integrity as well as demonstrate adherence to rules, procedures and policies.
Supervisory Responsibilities
Supervisory Responsibilities
Supervised Employees
This job does not have any supervisory activities.
0
Qualifications
To perform this job successfully the candidate must be able to perform each essential duty adequately. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Minimum Qualifications
- Proven experience as an SEO/Google Ads Specialist with a focus on analytics.
- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Hands-on experience with Google Ads, including campaign setup, optimization, and budget management.
- Familiarity with programmatic advertising on the Google platform.
- Proficient in using analytics tools such as Google Analytics, SEMrush, or similar.
- Strong analytical and problem-solving skills with the ability to interpret data and draw actionable insights.
- Excellent communication and interpersonal skills.
Education
Bachelor's Degree BA/BS/BFA/BSA from a four-year college or university is required, plus additional related experience, training and/or equivalent combination of education and experience.
Preferred Major
Marketing
Business Administration
Minimum Years of Experience
2-4 years
Language Skills
Must have the ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and/or governmental regulations in English. Must be able to write analytical and/or technical reports, business correspondence, procedure manuals, and create instructional reference material. Able to speak effectively before groups, customers, employees of the organization and/or the general public.
Mathematical Skills
Must have the ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. May need to compute rate, ratio, and percent and to draw and interpret graphs.
Reasoning Ability
Must have the ability to define problems, collect data, establish facts, and draw valid conclusions. Must be able to interpret an extensive variety of technical instructions such as mathematical and/or diagram form and deal with several abstract and concrete variables.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Activity
Duration
Sitting
Frequently
Standing
Frequently
Walking
Occasionally
Bending (neck)
Frequently
Bending (waist)
Rarely
Squatting
Rarely
Twisting (neck)
Occasionally
Twisting (waist)
Rarely
Climbing
Rarely
Kneeling
Rarely
Crawling
Rarely
Reaching (above shoulder level)
Occasionally
Reaching (below shoulder level)
Occasionally
Hand Use
Duration
Repetitive use of hand
Frequently
Simple grasping
Frequently
Power grasping
Rarely
Fine manipulation
Frequently
Pushing & Pulling
Frequently
Vision
Required
Close vision
Yes
Distance vision
Yes
Color vision
Yes
Peripheral vision
Yes
Depth perception
Yes
Adjust focus
Yes
Lifting Requirements
Duration
0-10 lbs.
Occasionally
11-25 lbs.
Occasionally
26-50 lbs.
Never
51-60 lbs.
Never
61+ lbs.
Never
Equipment Use
Duration
This position requires computer use, including monitor, keyboard, mouse, trackball, touchpad, etc.
Frequently
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Noise Level
The noise level in the work environment is usually:
Low
Work Environment
Duration
This position operates in a general office or engineering lab environment
Constantly
Employee will work around machining or on the production floor
Never
Employee is exposed to moving mechanical parts and vibration
Never
Employee is exposed to hazardous chemicals, fumes or airborne particles
Never
Employee is exposed to outside weather conditions, extreme cold or extreme heat
Never
Employee is exposed to risk of electrical shock
Never
