Marketing Analyst

Overview

Awarded World's Best Small Ship Cruise line, Windstar Cruises is known for intimate yacht style experience and unique voyages to the world's best small ports and hidden harbors. Its three sailing yachts and three all-suite yachts carry just 148 to 342 guests and cruise around the world.

 

Our Mission: We imagine and deliver personalized and immersive experiences 180 degrees from ordinary

Our Vision: Enriching people's perspective through inspired travel

Our Values: Welcoming, Innovative, Now, Discipline, Serve, Teamwork, Authentic, Responsible

 

 

We are currently seeking a creative, thoughtful analytics professional to join our team.  As Windstar Cruises' Customer Data Analyst, you will play a pivotal role in managing and analyzing customer and travel agent data, optimizing marketing strategies, and enhancing the overall consumer experience. Working closely with marketing, sales, and IT teams, you will utilize your data-driven insights to drive consumer engagement, loyalty, and revenue growth. This position has the ability to be based out of our offices in either Doral, FL or Greenwood Village, CO.

Responsibilities

Customer Database Management: Oversee the collection, integration, and maintenance of customer and travel agent data from various sources (e.g. reservation systems, website, external lists, etc.) into the marketing data platform. Ensure data accuracy, hygiene, and integrity to provide a reliable foundation for analysis and marketing campaigns. Continuously assess and enhance the data structure to align with Windstar Cruises and Xanterra Travel Collection business needs and customer segmentation strategies.

 

Customer Data Analysis: Utilize advanced analytics tools and techniques to analyze customer, prospect, and travel agent data to identify trends, behaviors, and preferences. Derive actionable insights from data analysis to inform marketing and sales strategies, personalized messaging, and targeted campaigns. Measure the effectiveness of marketing initiatives and provide recommendations for optimization.

 

Segmentation Strategy: Collaborate with the marketing team to develop and refine customer segmentation strategies. Create and manage customer segments based on demographic, behavioral, and transactional data to tailor marketing efforts and enhance customer experiences.

 

Reporting and Visualization: Maintain existing and develop new standardized reports and dashboards to provide stakeholders with regular updates on customer engagement, campaign performance, and other key metrics. Utilize data visualization tools to present complex data in a clear and compelling manner to facilitate decision-making.

 

Campaign Optimization: assessing the marketing team to design A/B tests and conduct post-campaign analysis to assess the effectiveness of marketing initiatives. Provide insights and recommendations for improving campaign performance and increasing ROI.

 

System Support: Collaborate with IT and vendors to troubleshoot system issues and ensure seamless data flow and system upgrades as it relates to Sales and Marketing. Document business rules, segmentation strategies, and workflows to facilitate system maintenance and knowledge sharing.

 

Customer Journey Mapping: Analyze the customer and travel agent journey to identify pain points and opportunities for enhancing the overall experience. Collaborate with the marketing, sales, and guest service teams to develop strategies to improve customer satisfaction and retention.

Qualifications

• Proven experience 3 years as a customer data analyst or a similar role in the travel or hospitality industry required.
• Bachelor's degree in marketing, statistics, business, or a related field.
• Strong proficiency in database management and SQL querying.
• Experience working with CDP, customer data systems and related tools (e.g., RedPoint, Salesforce, etc.).
• Proficiency in data analysis and visualization tools such as Tableau, Power BI, and/or Google Data Studio.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication and presentation skills to convey complex data to non-technical stakeholders.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.

Employment Type: OTHER