Marketing Administrator

Summary

We welcome and appreciate your interest in employment with the City of Corpus Christi. We are an equal opportunity employer; no information obtained during the recruitment or selection process is intended for any discriminatory purposes.

Pay

This position is an exempt position at pay grade 216.

Attendance

Non rotating 40-hour work week, Monday - Friday, 8:00 am - 5:00 pm; must be available to work additional hours as needed.

Who May Apply?

All persons legally authorized to work in the United States

Overview

The Marketing Administrator will oversee and administer marketing initiatives, in addition to overseeing communication plans produced by all department Public Information Officers (PIO’s). They will conceptualize and execute strategic messaging and promotions for City events through a variety of marketing and media platforms in order to increase public awareness.

Responsibilities

• Develop and manage professional marketing plans, including strategies and campaigns, to promote City Departments and their initiatives to print, video, website and social media
• Determine, coordinate and develop marketing needs to reach various target audiences
• Leads strategy, development and implementation for organizational marketing and communication efforts, leading a cross-section of internal and external staff ti meet city-wide strategic goals
• Create content for communication initiatives for the City, including high profile issues, communication and marketing plans, including highly visible public communication campaigns, and education initiatives
• Seeks out and analyzes marketing, promotional and media opportunities through an organizational lens, recommending actions and providing critical guidance to executive leadership to maximize windows of opportunity to achieve department goals
• Research emerging marketing trends, prepare trend analysis, and make presentations. Conduct focus groups and surveys; collect analytics for marketing goals
• Prepare and maintain records for weekly/monthly reports; prepare reports
• Compile comprehensive reports and present data to senior management and executive leadership
• Serve as an organizational storyteller, gathering, creating, and disseminating information for diverse internal and external audiences in print and electronic communications
• Develop and nurture relationships with media, community partners, and various other entities
• Manage employee staffing and office team management
• Ability to obtain marketing material, resources and work director on allotted budget
• Maintain inventory on marketing items and ensure adequate marketing supplies for community events
• Process marketing invoices in a timely manner
• Coordinate and drive ongoing planning efforts as needed for marketing, advertising, social media, and community relations
• Set branding, guidelines and marketing process expectations for communication professionals across the City
• Serve as a primary marketing strategist, writer, and gatekeeper for content on all digital platforms and print publications for all 29 departments
• May be asked to perform other duties as assigned

Qualifications

• Requires Bachelor’s degree (BA/ BS)
• Minimum of (5) five years of experience
• NIMS Online training, plus in person training NIMS 100, 200, 700 & 800 at time of hire
• A valid driver's license is required; successful out-of-state candidates must be able to obtain a valid Texas driver's license within 90 days of hire

Other Information:

Benefits

The City offers an excellent benefit package that includes:

• Texas Municipal Retirement System – TMRS is a required retirement plan for all full-time employees. Each employee automatically contributes 7% of their total compensation. The City will match employee contributions 2 to 1 during retirement.
• Medical/dental/vision/life coverage for employees and their eligible dependents.
• Vacation – 88+ hours per year
• Personal leave – 40 hours per year
• Sick leave – 96 hours per year
• Voluntary 457b deferred compensation plan
• Ten (10) Holidays
• Flexible Spending Account
• City Employee Health & Wellness Clinic & City Employee Fitness Center
• Learning & Development Academy
• Tuition Reimbursement Programs
• Employee Recognition Programs

Basis of Rating

Application review and the City may also conduct additional skill assessment tests, in addition to the panel interview.

Closing Statement

• Selected applicants must be able to pass a background investigation and a pre-employment drug test.
• Any position that lists a minimum qualification for education level and/or license/certification will require the applicant to provide proof of documentation if selected for hire into the position with the City of Corpus Christi.
• In the event of an emergency, employees are required to work to provide for the safety and well-being of the public, including the delivery and restoration of vital services.