Manager, Marketing & Communications (Programs & Products)

Manager, Marketing & Communications (Programs/Products)

Organizational Overview

The Heart Rhythm Society (HRS) is committed to helping end heart rhythm disorders and saving lives. HRS is the international leader in science, education and advocacy for cardiac arrhythmia professionals and patients, and the primary information resource on heart rhythm disorders. HRS’s mission is to improve patient care by promoting research, education and optimal health care policies and standards. HRS represents more than 7,500 cardiac pacing and electrophysiology professionals in over 70 countries.

HRS employs a staff of 49 dedicated professionals who work collaboratively to support the organization’s mission, guided by our five values – Serve our Members, Commit to Individual Excellence, Foster Inclusive Human Connections, Trust the Team’s Collective Knowledge, Embrace Change. HRS is headquartered in Washington, DC with all staff enjoying a full-time remote work arrangement.

Position Summary

Develops, implements, and manages marketing and communication activities that align with the organization’s strategic plan. The primary focus of this role is the marketing and communications of HRS programs and products. The position plays a critical role in the organization’s ability to increase HRS program and product awareness, engagement, conversions, and revenue, relating to education (in-person meetings, virtual/online meetings, on-demand education via HRS365, and print and digital journals) and other potential initiatives identified by the Board of Trustees and member-led committees.

The incumbent is responsible for managing marketing and communication activities across owned, shared, earned, and paid media, including digital, offline (live/in-person events) and print. Develops content and asset (GIFs, video, graphics, images, copy, etc.) for social media, email, and web pages, while also working with creative freelancers for heavier creative assignments such as direct mail packages, print ads, print collateral, signage, booth designs, branding, and logo development, etc.

Responsibilities

1. Reports to and works closely with the Assoc. Director, MarComm to develop and execute HRS program and product marketing and communications campaigns to support the Society’s Strategic Plan and budget priorities to increase:
   1. Awareness (e.g., disease states, membership, meetings, products, services, etc.)
   2. Engagement (e.g., members, prospects, attendees, online learners, readers of HRS journals, patients, caregivers, media, partners and sponsors, etc.)
   3. Conversions
      1. Non-revenue generating (e.g., social media fans/followers/page likes, email subscribers, abstract submissions, participation in activities such as Heart Rhythm Bowl, journal paper submissions, calls for journal editors in chief and editorial boards, applications for HRS volunteer opportunities and scholarships, survey solicitations, award nominations, scholarship applications, etc.)
      2. Revenue generating (e.g., meeting registration, online learning purchases, subscribers, fundraising appeals, membership acquisitions, etc.)
   4. Loyalty (e.g., repeat buyers, word of mouth, etc.)
2. Build and manage strategic relationships with:
   1. HRS members and volunteers (e.g., Board of Trustees, committee members, faculty, early career/Fellows-in-Training, allied professionals, international, etc.)
   2. External vendors and partners (e.g., freelancers, consultants, agency partners, Google product reps, social media platform reps, content creation tool reps, print and mailshops reps, etc.)
   3. Co-Sponsorship/Reciprocal partners (i.e., similar/sister organizations such as American Heart Association, American Medical Association, American College of Cardiology, StopAFib.org, etc.)
   4. Industry partners (e.g., leading companies in the field of EP/cardiology such as Medtronic, Biosense Webster, etc.)
3. Collaborate with appropriate staff across departments to:
   1. Provide marketing and communications support (i.e., identify needs, develop appropriate solutions, execute tactics, provide results and analysis)
   2. Represent the marketing and communications function in cross-department meetings and on cross-department teams/projects.

4. Work alongside and provide support for AVP and Assoc. Director, MarComm for:

1. Development of new initiatives
2. Budget management
3. Development and execution of MarComm plans, strategies, and tactics

5. Act as Staff Liaison for Communications Committee

1. Collaborate with and support the Committee’s Chairs
2. Facilitate collaboration between Communications Committee, HRStv Subcommittee, Journal Subcommittee and other committees as needed.
3. Coordinate Committee calls
4. Compile and distribute meeting minutes and Committee member disclosure reports.
5. Manage committee programs and projects.

6. Ensure marketing campaigns and content creation is accurate and uses consistent branding and messaging across all channels.

1. Enforce brand standards and policies throughout all HRS communications.
2. Distribute and enforce brand standards and policies to all external partners and vendors.

7. Contribute to the development and management of the master content calendar for all marketing channels across the organization.

8. Support the launch, management, and execution of a new marketing automation platform, including integrations with Salesforce and HRS websites.

9. Utilize HRS’ ESP (currently Informz) to develop and execute email campaigns (i.e., template and layout, copywriting, graphics/images, audience targeting/segmentation, deployment strategies, subject line testing, and performance monitoring/reporting). Email marketing products include:

1. My HRS365 (the Society’s monthly digital learning e-newsletter)
2. HRStv monthly e-newsletter
3. Ad hoc updates/alerts via dedicated emails (e.g., Health Policy, Society news, co-sponsorships/endorsed programs, IBHRE, etc.)
4. Program/product email campaigns (e.g., HRX, Core Concepts, Heart Rhythm VR, Passport, The Lead, The Beat, Journals, Fundraising/Donation campaigns, etc.)

10. Develops and executes organic social media campaigns and community management (platform evaluation, competitive analysis, social strategy development, content calendar development, content creation/writing, community engagement, reporting and analysis).

1. Channels: Twitter, LinkedIn, Facebook, Instagram, YouTube
2. Social media management platform: Sprout Social
3. Large-scale social media activations (e.g., social ambassador groups such as the Pace Setters, Xplorers, etc.)

11. Supports the development of and manages production of print collateral as needed (e.g., meeting signage, meeting collateral, booth designs, etc.).

12. Manages print ads for in-house publications and paid ads in non-HRS publications.

13. Provides content and creative direction for HRS digital properties (e.g., HRSonline.org, HRSsessions.org, HeartRhythm365.org, UpBeat.org, etc.).

14. Provide strategic support and marketing assets as needed for HRS’s participation at external meetings, tradeshows, and special events (e.g., onsite print collateral, exhibit booth design, HRS-branded merchandise, etc.).

15. Fulfill HRS marketing and communications obligations for all reciprocal and sponsorship agreements.

16. Develops and executes direct mail campaigns (ideation, strategic development, budget tracking, copywriting, creative direction, audience segmentations, draft production notes, bid and award jobs, print production oversight, and performance reporting and analysis).

Skills & Abilities

• Marketing/Communications
  • Strong knowledge of marketing, advertising, and public relations guiding principles, methods, processes, and best practices.
  • Proven ability to translate organizational goals into actionable marketing/communications strategies and then execute recommended strategies through creation of content and implementation of tactics.
  • Competent social media marketer and willing to explore emerging platforms
  • Ability to measure performance, analyze results and assess ROI
• Project Management
  • Ability to manage projects from ideation to execution.
  • Knowledge of business principles involved in resource allocation, production methods, and coordination of people and resources.
  • Proficient in organizing, planning, and prioritizing work.
  • Balances and flexibility to allow for adjusting actions in relation to others' actions.
  • Ability to creatively use resources to increase the efficiency and effectiveness of work performed.
  • Ability to balance multiple assignments and follow standard procedures to accomplish assigned tasks
  • Ability to work on routine tasks independently and confer with supervisor on complex work assignments or unusual work situations.
  • Ability to work under direct supervision and follow standard procedures to accomplish assigned tasks.
  • Ability to perform successfully in a team-based project management culture; responsibly executes assigned projects, including meeting goals and deliverables, while working collaboratively with cross-functional teams to help ensure project success.
• Interpersonal Communication
  • Skill in speaking; talking to others to convey information effectively.
  • Ability to developing constructive and cooperative working relationships with internal staff and external stakeholders and maintaining them over time.
  • Ability to collaborate and coordinate diverse groups including volunteer leaders and members to work towards a common goal.
  • Ability to work effectively in a small staff environment
  • Ability to receive and provide constructive feedback
• Analytical Thinking
  • Ability to identify user trends and behavior patterns that can lead to optimizations
• General
  • Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar; Skill in writing; communicating effectively in writing as appropriate for the needs of the audience.
  • Skill in reading comprehension; understanding written sentences and paragraphs in work related documents.
  • Skill in active listening; giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Required Education and/or Experience

• Education: Bachelor’s degree in marketing, English, communications, journalism, or similar field.
• Experience Required
  1. Four (4) to six (6) years of experience in a marketing/communications role and digital marketing
  2. Two (2) to four (4) of experience in product marketing/communications
  3. Three (3) to four (4) years of experience in project management
  4. Coordinating multiple projects simultaneously
  5. Association/society or healthcare experience
• Technical Skills Preferred:
  1. MS Office
  2. iOS Mac
  3. Graphic Design: Canva (or a similar tool)
  4. Email marketing: Informz by Higher Logic (exploring other ESP and MA platforms)
  5. Social: Sprout Social, Twitter, LinkedIn, Facebook, Instagram, YouTube
  6. CMS: Drupal, WordPress
  7. Reporting: Google Analytics 4, Hotjar
  8. CRM: Salesforce
• Certificates, Licenses, Registrations:
  1. CAE preferred
  2. GA certification
• Other Requirements: none

HRS Statement of Diversity, Equity and Inclusion

HRS stakeholders share a common passion for accomplishing our mission to end death and suffering from heart rhythm disorders.

We believe our diverse backgrounds, experiences and interests are assets in reaching that goal, and we are committed to providing an inclusive environment in all of our activities, where everyone feels valued, respected, and welcome.

We strive to have organizational leaders who represent all aspects of our diversity and who promote the diversity, equity, and inclusion that are essential to our success.

HRS is an Equal Employment Opportunity employer.

Location

HRS, headquartered in Washington, DC, is a full-time remote work organization.

How to Apply:

Apply online at https://www.hrsonline.org/careers; application package should include a cover letter, resume, and salary requirements for consideration.