Manager, Communications & Social Media - Historic Hotels

GENERAL SUMMARY

The Manager, Communications and Social Media is a key interface between the company and Social Media audiences, ensuring consistency across all Social Media channels. The primary responsibility of the Manager, Communications and Social Media is to organize and implement Social Media strategies and tactics, manage the day-to-day efforts and voice of Historic Hotels’ Social Media accounts, research and implement Social Media innovations, monitor performance and generate appropriate reporting, and collaborate with other Social Media contributors operating across the Preferred Travel Group (PTG) globally.

ORGANIZATIONAL RELATIONSHIP

Under the supervision of the Director, Marketing Strategy & Communications, the Manager, Communications and Social Media shall liaise with multiple internal departments such as corporate communications, public relations, business development, regional executive vice presidents, and liaise with Social Media and digital agencies as needed. There is regular interaction with member hotels and Social Media influencers.

DUTIES & RESPONSIBILITIES

• In consultation with the Director, Marketing Strategy & Communications, and Senior Manager, Digital Marketing and E-commerce, create and execute the Social Media strategy for Historic Hotels to promote among global consumer audiences and relevant business-to-business audiences (as appropriate) to elevate the brand’s profile on all relevant digital platforms; craft individual content strategies for each audience to deliver compelling messages that engage consumers and media to deliver on corporate business objectives; simultaneously execute and manage all initiatives across a portfolio of Social Media accounts such as Facebook, TikTok. X, Pinterest, Instagram, and LinkedIn.
• Daily tasks include maintaining the Social Media calendar; writing engaging daily content; responding both actively and proactively to all posts; regularly liaising with other departments to gather timely content; developing effective Social Media imagery; implementing Social Media promotion efforts; and engaging with member hotels to gather and create content that will drive the overall brand
• Monitor and work with Member Services team/Administration & Operations associates to handle guest complaints in an immediate and professional manner, requiring 24-hour care
• In collaboration with other Social Media contributors across Preferred Travel Group, identify unique ways to create programs that will increase awareness of the respective brands among their following to target audiences
• Identify potential influencer partners, and educate stakeholders on Social Media best practices Support onboarding and engagement efforts of member hotels, working with the Member Services team to increase hotel engagement with the company’s Social Media efforts as well as support individual hotels where appropriate on brand channels
• Monitor Social Media news on a daily basis to stay ahead of top digital trends and best practices to keep the team informed
• Handle boosting of organic posts, as needed, and support the strategy behind Social Media advertising campaigns for Preferred Travel Group
• Manage Social Media analytics to track and report on each channel’s organic growth and progress, providing regular updates to the team including successes, challenges, and areas of opportunity; compile feedback to share in bi-annual reports
• Implement and manage sweepstakes and contests (internal and external)
• Maintain a deep knowledge of Social Media channels and effective strategies to maximize engagement of online audiences
• Manage Social Media analytics to track and report on each channel’s growth and progress, providing regular updates to the team including successes, challenges, and areas of opportunity; compile feedback to share in bi-annual reports
• Support the Top 25 Historic Hotels Lists Program
• Support public relations at Historic Hotels of America and Historic Hotels Worldwide
• Contribute to overall Ecommerce & Digital Marketing projects and campaigns as needed.
• Accepts additional duties and responsibilities as assigned

QUALIFICATIONS

• BA/BS in journalism, public relations, marketing, or other relevant degree
• 4+ years’ experience in the Social Media/online marketing industry
• Knowledge of the hotel industry, tourism trends, and international destinations
• Excellent written and verbal communication, strong editing and research skills
• Expert knowledge of the Social Media industry including channels such as Instagram, Twitter, Facebook, etc.
• Passion for using Social Media channels as a means to communicate with online audiences and a deep understanding of what motivates people to engage with brands through various Social Media platforms
• Ability to multi-task, prioritize, and manage multiple products simultaneously in a highly organized manner
• Technology- and web-savvy with proficiency in all Microsoft Office applications and Social Media analytical tools
• Google Analytics IQ certification
• Customer-service oriented
• Photography and videography skills desirable
• Interest in history/historic preservation a plus
• Ability to travel as needed

WORKING CONDITIONS

Working environment is in a professional office environment, including all required technology tools. Office is located in Washington DC. Two days a week must be in the Washington DC office.

REQUIRED TRAINING

1. Orientation in Washington, DC

2. Outlook Training

3. Any software programming that would benefit the productivity of the candidate.

DISCLAIMER

The above information on this description has been designed to indicate the general nature and level of work performed by associates within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.