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Form of workJob Description
Email and SMS Marketing Manager
New York City
Our client is seeking an Email & SMS Marketing Manager who will be responsible for the end-to-end campaign execution across all digital touchpoints including Email, SMS, and the rewards program. The candidate will be focused on improving retention and growing customer LTV while supporting cost-efficient acquisition and executing campaigns that drive loyalty and sales.
Responsibilities:
OWN EMAIL & SMS CHANNELS: Own email and customer communications calendar for broadcast and lifecycle trigger messaging across Email and SMS
• Determine campaign schedules and manage their deployment
• Partner with creative teams to oversee campaign production
• Steer the user journey by optimizing and creating transactional, triggered, multi-touch, and batch campaigns
• Partner with creative, eCommerce, and Marketing teams to achieve a consistent customer experience across each campaign and channel, align schedules and communicate KPIs and recommendations in order to drive acquisition, retention and engagement
• Identify opportunities to A/B test campaigns with the goal of optimizing engagement and improving retention, orders per customer, and LTV metrics
• Stay up to date with industry benchmarks and trends and monitor the competitive landscape, incorporating and testing new methods and campaigns
• Continually drive improvement across email and SMS communication by incorporating more personalization, dynamic content, and send time optimization
MANAGE LIFECYCLE STAGES: Identify customer lifecycle stages and implement touchpoints to nurture customers at each phase of their journey (convert prospects, reactivate lapsed, etc.)
• Identify and define customer segments and tailor campaigns to their individual needs, maximizing the performance of the most profitable groups
• Maintain a customer-centric viewpoint to assess and plan communication at each lifecycle stage. Identify gaps and obstacles in the customer experience and execute communication strategies to improve the journey
• Partner with relevant teams to drive retention via the customer rewards program. Continually monitor and analyze the program’s effectiveness and communicate KPI performance
CHAMPION LEAD CAPTURE: Continually propose, execute and evaluate methods to drive the acquisition of high-quality leads
• Optimize lead capture across Email, SMS
• Partner with eCommerce teams and digital marketing agencies to drive and prioritize lead capture across brand websites and external channels
• Manage, analyze and ultimately increase key acquisition metrics from list growth to conversion and sales
• Communicate KPI performance and recommendations for improvement to relevant teams
Who you are:
• 4+ years of digital marketing experience with a focus on customer D2C lifecycle strategy and email campaign management
• Proven experience driving customer loyalty and lead capture
• Have a solid understanding of the customer lifecycle/funnel
• Able to write high performing email copy
• Experience with A/B testing emails campaigns
• Highly analytical and extremely comfortable with data. Experience translating data into actionable recommendations
• Expert Excel user, with extensive experience using marketing, sales and customer analytics platforms
• Able to pay attention to details and achieve short-term goals, while also thinking strategically and planning for the long term
• Passionate about their work and highly motivated to achieve aggressive growth goals
• Able to work both independently and as a collaborative team player with cross-functional leadership skills
• Experience with Klaviyo and Attentive (SMS / Email), a big plus
• Experience working in a multi-channel fashion company, highly preferred
Salary: $80K-$90K
