Senior Manager, Email Marketing

About Us
At WeWork, we provide inspiring and flexible workplace solutions to help businesses - small, medium or large - thrive in more than 150 cities globally. The future of work is happening right now, and we are leading this moment. United by a common purpose, here we will empower tomorrow's world at work. Join us on our journey as we give our members the freedom and support to push boundaries in their industries, and work to redefine our own.
About the Opportunity
WeWork is looking for a Sr. Manager, Email Marketing to lead the strategy, development, implementation, and management of all global email campaigns. This role will report to the Sr. Director of Email, App, & CRM Marketing and work closely with the Product Marketing, Lifecycle Marketing, and Product Development teams to execute key initiatives targeted to members, prospects, ex-members, and brokers. This person should thrive in environments with high cross-functional collaboration and be comfortable working at a fast paced company with a global footprint.
Responsibilities
Strategy & Delivery:

• Lead strategy for WeWork's global email campaigns across our owned database
• Partner with key stakeholders in the conception, production, and delivery of successful global email campaigns for key audiences
• Identify opportunities for optimizations to existing campaigns and provide strategic guidance on net new campaigns
• Manage the Email Marketing team's production queue and stakeholders, prioritizing multiple concurrent and time-sensitive requests against one another
• Continuously align with the Director of Automation and support management of our SFMC instance, ensuring all email campaigns are consistent with global automations
• Work with the Email Automation, Lifecycle Marketing, and CRM teams to identify testing opportunities for improving engagement and optimizing messaging
• Monitor and analyze performance metrics, generate reports, and provide actionable insights to drive continuous engagement, and by default, KPI improvement
• Regularly review performance with Marketing leadership, identifying opportunities and recommendations for email strategy
• Maintain close working relationships with the Product Marketing, Lifecycle Marketing, and Product Development teams, ensuring an understanding of their priorities and providing optimal support
• Comprehensively understand the WeWork product suite and our customer journey across different audience segments, ensuring we're delivering the right messaging and content to appropriate audiences

Requirements:

• 6+ years of Email Marketing experience, preferably in production and segment strategy
• Exceptional subject matter expertise in Email Marketing best practices
• Experience owning multi-audience email campaigns on a global scale
• Extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions
• Usage of CRM and CDP tools required, preferably Simon Data and Salesforce
• HTML and CSS experience required
• Previous management experience required
• Deep understanding of email KPIs, metrics, and reporting
• Experience with A/B testing and email optimization to drive conversion and engagement
• Embraces an analytical approach and is comfortable working with data and digging into numbers
• Excellent verbal and written communication skills
• Exceptional attention to detail with strong organizational, multi-tasking, and project management skills
• Strong work ethic and entrepreneurial spirit
• Passion for excellence, results, and team collaboration
• Ability to excel in a fast paced, ever-changing environment
• Salesforce Marketing Cloud Email Specialist certification preferred
• Bachelor's degree or equivalent experience required

Compensation & Benefits
Base Pay : $123,750 - 165,000
Incentive Compensation : WeWork employees are eligible to participate in an incentive plan specific to their role. Your recruiter will detail what incentive plan is applicable to this specific role. WeWork incentive plans are subject to the terms of the applicable incentive compensation plan, which will be made available to you after commencing employment. WeWork reserves the right to amend its incentive plans, and nothing in this job requisition or any other document creates a right to a specific incentive plan payment.
Benefits : Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment), including 20 days of PTO, approximately 10 paid holidays, 80 hours of paid sick leave, 16 weeks paid parental leave, competitive healthcare benefits, Life & AD&D insurance.
Life at WeWork
Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a diverse community that embraces and inspires you-because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups , or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated.
WeWork is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon gender, sexual orientation, marital or civil status, pregnancy (or pregnancy-related conditions), gender identity or expression, transgender status or gender reassignment, race, color, national origin or ancestry, citizenship, religion or religious beliefs, age, physical or mental disability, genetic information (including genetic testing and characteristics), military or veteran status, or any other grounds or characteristic that is protected under the law.
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